socalTECH

OCTOBER 16, 2014

Los Angeles-based Wilshire Axon Sports , which develops software to help sports teams connect with their fans via social media, has raised $2.0M in a funding round. The funding was led by Mosaik Partners, and also included KGC Capital and Albrekca LLC. sales capital venture fans teams sports axon wilshire'

Social Media 138

Social Media Sales Los Angeles Capital 138

Startup Professionals Musings

FEBRUARY 27, 2017

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Sales 82

Sales Entrepreneur Custom Customer 82

Startup Professionals Musings

OCTOBER 21, 2023

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Word of mouth is not adequate for marketing and sales. Everyone must be part of the sales process.

Custom 109

Custom Customer Satisfaction Sales 109

Startup Professionals Musings

DECEMBER 25, 2021

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Custom 136

Custom Customer Sales Social Media 136

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. The funding was led by FTV Capital, and also included Elevation Partners and others. The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

SoCal Tech Calendar

JUNE 7, 2016

Los Angeles-based online electronics retailer Newegg and project crowdfunding site Indiegogo said this morning that the two are in a collaboration, where they will help successfully funded, crowdfunding campaigns to sell and deliver their products. Financial details of the deal were not disclosed. READ MORE>>.

NewEgg 100

NewEgg Social Media Sales Los Angeles 100

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. How many of these lead generation techniques are funded in your business plan? One of these experts, David T. Marty Zwilling.

Custom 146

Custom Customer Marketing Startup 146

socalTECH

JUNE 25, 2014

The sale netted the company $20M, which it will use to fund its U.S. Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns. The move puts the company''s focused squarely on its Los Angeles operations.

Social Media 164

Social Media Marketing .Net Entertainment 164

Startup Professionals Musings

APRIL 7, 2021

All too often I talk to startups which still don’t have a social media plan even though most of their customers now use social media as a key part of their buying decision. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Social Media 143

Social Media Startup Framework Course 143

TechCrunch LA

OCTOBER 7, 2021

Jennifer Schwab, the founder and CEO of Entity, has built the business since 2016 on virtually no outside funding, but said that this latest financing is a precursor to the company working on its first, more traditional VC-led equity round. Often speakers will donate their fees to scholarship and childcare funds, she added.

Mentor 297

Mentor Training Startup Course 297

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

MARCH 16, 2014

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Marty Zwilling.

Marketing 102

Marketing Funding Social Media SEM 102

socalTECH

APRIL 24, 2012

Los Angeles-based SocialAnnex , a startup helping online retailers to use social media to spur sales, has scored a round of funding from a who's who of Southern California technology angels, the firm said Tuesday. As part of the funding, the firm said that Pourzanjani has joined the company's advisory board.

Southern California 170

Southern California Oversee.net Angel SoCal 170

Startup Professionals Musings

JANUARY 22, 2021

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Word of mouth is not adequate for marketing and sales. Everyone must be part of the sales process.

Sales 165

Sales Custom Customer Social Media 165

Startup Professionals Musings

AUGUST 19, 2020

Count on six months from beginning the funding process until a new check is cashed. Always add 20 percent to your best estimate of funding requirements when approaching investors. Use social media for early marketing. Social media is not rocket science. Buffer your projected resource requirements.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

JULY 21, 2011

Los Angeles-based MomentFeed (www.momentfeed.com) is looking to sort through that data to help marketers better tap into location based, social networking. Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0.

Social Media 248

Social Media Zumbox Media Startup 248

TechCrunch LA

OCTOBER 23, 2019

Elabelz was pulling in $23 million in revenue off of the sale of 150,000 boxes of clothes — so the logistics and fulfillment and brand partnerships would be a breeze. Over the next 90 days roughly 500 influencers across social media will be encouraging their audiences to vote on different outfits using the FlipFit app.

Social Media 184

Social Media Commerce Los Angeles Social Network 184

Startup Professionals Musings

MAY 12, 2021

If you can’t state clearly why your startup is the only choice, then it’s time to regroup before spending your hard-fought funding. You won’t need the multiple follow-ups and time to close new sales. Use social media for marketing, not just feedback. Use social media for marketing, not just feedback.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

MARCH 16, 2019

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Custom 107

Custom Customer Sales Social Media 107

Startup Professionals Musings

MAY 6, 2023

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey. Martin Zwilling

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

APRIL 29, 2023

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

SEPTEMBER 29, 2018

Count on six months from beginning the funding process until a new check is cashed. Always add 20 percent to your best estimate of funding requirements when approaching investors. Use social media for early marketing. Social media is not rocket science. Buffer your projected resource requirements.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

DECEMBER 13, 2019

When you are starting a new business, every resource is precious, including time, funding, and people. It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. But I often see premiums being paid for social media monitoring, standard accounting, and facilities mgmt.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

APRIL 25, 2016

When Facebook first started looking for investors, there was so social-media market. In fact, it is your job to show how the technology will be embodied in a solution that satisfies a painful customer need, what channels will be used for sales and what business model maximizes return. Minimize both.

Funding 57

Funding Social Media Startup Patents 57

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. These have the vision and the resources to fund long-term digital success.

Competition 142

Competition Software Review Social Media Custom 142

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? For a number of high profile brands, it's by using the software and services of Los Angeles-based PromoJam (www.promojam.com), which just announced a round of funding to accelerate it efforts last week from Golden Seeds and the Band of Angels.

Social Media 217

Social Media Startup Platform Media 217

Startup Professionals Musings

OCTOBER 6, 2023

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections. Communicate what is happening and why to everyone.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

SEPTEMBER 14, 2016

Count on six months from beginning the funding process until a new check is cashed. Always add 20 percent to your best estimate of funding requirements when approaching investors. Use social media for early marketing. Social media is not rocket science. Buffer your projected resource requirements.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

AUGUST 3, 2020

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business.

Startup 174

Startup Training Services Writing 174

socalTECH

JUNE 9, 2010

Last week, Los Angeles-based HauteLook (www.hautelook.com), an online private sales site, scored a major round of funding--raising $31M from Insight Venture Partners. Adam Bernhard: We're a platform that does flash sales. What is all that funding going towards? Adam, thanks for the time. Pacific Standard every day.

Sales 224

Sales Email Startup Sample 224

Startup Professionals Musings

SEPTEMBER 6, 2021

Suddenly “closing the sale,” no matter what is required, takes precedence over the grand team vision of changing the world. Investors provide funding, but they also have their own set of expectations on how things should get done, with aggressive milestones. Big bad investor interference. Lack of communication from the top.

Startup 128

Startup Social Media Organization Entrepreneur 128

Startup Professionals Musings

AUGUST 14, 2020

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Startup 106

Startup Pricing Cloud Computing Custom 106

Startup Professionals Musings

MARCH 3, 2021

I often hear about efforts that have been stalled for several years, pending more funding, economic change, or other priorities. Equity investors realize that they won’t see any real return until an exit occurs, such as a sale, merger, or IPO. Show that you have to ability to move the ball forward.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. Calls are changing but not dying.

Email 339

Email SaaS Venture Capital Google 339