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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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How to Start a Podcast

Tech.Co

A reasonably high-quality microphone is likely the biggest investment you'll need to make. You'll need to produce a functioning RSS feed, since RSS is the media pipeline that every major podcast provider uses to display each podcast. There are two main ways to get your own RSS feed. How to record a podcast.

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million. The same phenomenon is true in the YouTube ecosystem.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Offers Advertisers Video Skimlinks.

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Five Trick Questions Every Entrepreneur Should Answer Before Asking For Money

InfoChachkie

Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria. Avoid too much specificity, as you may risk sounding like yet another startup that is, “Waiting For Google.”

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The Best VC Meetings are Debates not Sales

Both Sides of the Table

Most worryingly, many times it means that they have decided that they are not interested in your product (or investing in your company) so why bother having a debate / discussion with you. If your presentation requires an explanation of RSS vs. ATOM always best to say, “let me quickly state how RSS and ATOM are different.

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Commission Junction Co-Founder Lex Sisney Applies A Scientific Approach To Analyzing Your Business

InfoChachkie

As Co-Founder and CEO of Commission Junction, Lex grew the company from two employees to become the de facto leader in the world of affiliate marketing, beating Google in the process. To this day, Commission Junction remains the dominant player despite Google's significant investment of time, money and resources.