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Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. However, you understand that you can talk to them about it and possibly pay for their help if you want to know more.

SEM 150
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Startup 323
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. 10% of our revenue is coming from direct sales of our banner inventory.

Metrics 346
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

If I can help you avoid some of my first-time mistakes it would be a victory. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It also helps to keep down issues with crowds getting too big, too early. I call this “marketing futures.&#

Marketing 380
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. DJ’s couldn’t help but want to play his records. It also helps to start with a target demographic so you can focus your efforts.

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How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

We grew our SEM and improved our ROI. How have those changes helped grow the firm? We''re aggressively hiring, which is great news for the local industry, in marketing, sales, and engineering. Scott Morrow: At the core, we''re a marketplace, and we serve both consumers and help hoteliers.

Pricing 256