Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So here are some more details ….

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Tags: Start-up Advice. Let me give you an example. Similar with product features.

Startup 323

Startup Press Development Team Review SEM 323

socalTECH

MARCH 13, 2020

Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. Most people don't want injectsion, radio frequency, or ultrasounds, and it helps that we can work with pregnant women. We started as a seller of equipment in Europe.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? Use social media and Search Engine Marketing (SEM) to start.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. A blog is basically a journal (“web log”) that is published on the web. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. ” So Ethan went to work as a product manager at Google Video. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? Use social media and Search Engine Marketing (SEM) to start.

Marketing 94

Marketing Startup Social Media SEM 94

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. For a long time, I had a line which was, ‘Whenever I hear the word marketing, it makes me throw up a little bit in my mouth.’”. We have never done a press release.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Tech Zulu Event

APRIL 24, 2013

Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker. This is the most important role because this person graduates a company from startup to viable long-term business. Richie is also an entrepreneur, connector and Investor.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Wikipedia started this, but it is also used for technical support, software, and product reviews. As entrepreneurs and business people, it behooves us all find and adopt changes which can improve our startup. Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? Use social media and Search Engine Marketing (SEM) to start.

Marketing 102

Marketing Funding Social Media SEM 102

InfoChachkie

OCTOBER 13, 2009

In addition to all of them reaching the pinnacle of their chosen professions, they also all started their careers performing the same job. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. All of these extremely successful individuals were paperboys*.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

NOVEMBER 22, 2009

The topic of whether in-stream advertising has heated up. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Are you horrified when you search for an address in Google Maps and ads pop up? This debate is awfully familiar - This debate is so familiar to me.

Advertising 277

Advertising Technical Review GRP Partners Google 277

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. What's your background and how did you decide to start the site? The idea was to have tent poles up in the most important leisure markets. Kijubi be active?

Activity 164

Activity Startup Sites Web 164

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. We grew our SEM and improved our ROI. How have those changes helped grow the firm? DE, Italy, and have similar plans with Asia.

Pricing 256

Pricing Sites Marketing SEM 256

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. can serve up ads that are relevant, clearly market as ads, frequency capped and with controlled quality we believe that this will become a huge market. Early evidence is good. Enter RingRevenue.

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. However, Search Engine Management (SEM) is not a “set and forget” exercise. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

SEPTEMBER 19, 2010

Social Media Week as partnered up with Ustream to bring some of the events live. TechZulu is always here to help. We are TechZulu after all, so you know we could not do this post without some helpful event recommendations for startups and entrepreneurs. The Startup/Entrepreneur Guide to Social Media Week.

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Both Sides of the Table

MARCH 1, 2011

I was initially skeptical, but it was a pure delight for me from start to finish. For the same reason I loved the much more flawed story of Anvil , who interestingly came from Toronto, about 100 miles away from where Justin Bieber grew up. It all has to start from talent. Usher worked hard to set up meetings (including L.A.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Startup Professionals Musings

SEPTEMBER 15, 2013

They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. specialist entrepreneur startup freelance business'

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

MAY 15, 2010

We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

His impact has even helped a small country gain admission to the United Nations. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. In 1995 Netscape IPO’d and browsers started to become more prevalent.

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

FEBRUARY 21, 2011

They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

Entrepreneurs who run startups have to be generalists to survive. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Marty Zwilling.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48