10 Essential Branding Maxims
InfoChachkie
JUNE 30, 2016
In 1987, when Rick Astley filmed the video for his hit song Never Gonna Give You Up , he had no idea it would eventually become one of the most viewed videos of all time. Many companies unknowingly Rickroll their would-be customers by improperly aligning their products’ capabilities with their marketing messages. Guy Gabriele.
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