Berkonomics

JULY 27, 2017

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Find one to teach you.

Customer 243

Customer Custom Design Conference 243

Berkonomics

NOVEMBER 12, 2020

Can you create a product in a vacuum? Creating a new product in a relative vacuum is an exercise in complete trust that you know what’s best for the customer, perhaps even without interaction with such a customer. The first step : Involve potential customers early. Involve your customers early.

Product 156

Product Customer Custom Ideas 156

Startup Professionals Musings

JUNE 25, 2021

As a business mentor, I sometimes feel besieged by people begging for my view and support of their latest idea. In reality, I like most ideas, but I have to tell them that the real challenge is taking the inspiration from a dream to a business reality. Attend trade shows and network to find the right players and pitch your product.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

OCTOBER 2, 2023

Angel investors and venture capitalists are looking for startups with real products and a proven business model, ready to scale. This early stage is often called basic research , well before any specific commercially viable products might be envisioned. Commercial product prototypes. Product verification and clinical trials.

Resource 102

Resource Ideas Funding Research 102

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Content 104

Content Customer Custom Marketing 104

Startup Professionals Musings

OCTOBER 4, 2023

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. Startups funded by rich uncles rarely think about productivity. Subtraction leads to simplicity, better usability, and easier education of your customers.

Resource 112

Resource Ideas Competition Entrepreneur 112

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product. Status factors are more important than demographics.

Customer 85

Customer Custom Product Metrics 85

Startup Professionals Musings

APRIL 15, 2022

Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. They take you step-by-step through the innovation execution process, in the context the ten most common myths about innovation, which I think makes their approach particularly instructive: Innovation is all about ideas.

Ideas 135

Ideas Startup Resource Research 135

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

FEBRUARY 1, 2021

Most entrepreneurs I meet are reluctant to disclose anything about their idea to investors before getting a signed confidential disclosure agreement (CDA). If you are approaching a recognized venture capital group, or even an accredited angel investor, a non-disclosure agreement is counter-productive. Sharing trade secrets.

Ideas 159

Ideas Tips Technical Review Patents 159

Startup Professionals Musings

NOVEMBER 26, 2021

Every business I know needs to be on a constant lookout for new ideas, both in what they offer to customers, and in their internal operations, to stay competitive. Fortunately, there are ways to nurture the creation and capture of new ideas. Openly ask for new ideas from your team and others.

Ideas 132

Ideas PPC Customer Custom 132

Startup Professionals Musings

APRIL 4, 2021

The real solution is better productivity and less procrastination, to put you back in control of your business. Jan Yager, a recognized expert on the subject of time management, addressed this issue in the classic edition of her book, “ Work Less, Do More: The 14-Day Productivity Makeover.” Rest makes you more productive.

Product 153

Product Email Customer Custom 153

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedback.

Ideas 124

Ideas Tips Marketing Social Media 124

Berkonomics

JUNE 22, 2023

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. A strategic relationship with one or more of the largest customers? Some great ideas just can’t make money and ultimately die for lack of profit potential.

Patents 286

Patents Pricing Ideas Marketing 286

TechCrunch LA

MAY 3, 2022

The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. “I Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. Remember Mary J.

Tool 179

Tool Customer Custom Marketing 179

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168

Customer Custom Marketing Social Media 168

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

JUNE 24, 2023

Investors invest in people, not ideas. Customers buy from people, not companies. That means relationships with team members, investors, customers, and vendors. The simplest way to express appreciation is to simply say, “Thank you” for an idea, some good feedback, time spent together, or an order. Be agreeable.

Customer 90

Customer Custom Outsource Development Entrepreneur 90

SoCal CTO

OCTOBER 6, 2011

His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. I’m going to take that thought out into the field and validate it with my customers." " One was an enterprise software product. Customer Validation 101.

Customer 227

Customer Custom CTO Coach Startup 227

Startup Professionals Musings

APRIL 20, 2022

Be sure to encompass all your constituents, especially including customers. Whole Foods , for example, has built their business with a commitment to natural and organic foods, and have a culture of loyal employees and customers, resulting in 500 stores worldwide. Relationships are key to happiness and productivity.

Product 109

Product Training Customer Custom 109

Berkonomics

JUNE 27, 2019

And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Then, what is a benchmark for customer outreach? But, do your customer know that they want? Do customers know what they want from their suppliers for future products? Find the pain.

Customer 120

Customer Custom Course Email 120

TechEmpower

NOVEMBER 13, 2023

So instead, we fill it with a completely custom blurb, written just for him: Hello! Thanks to his custom blurb, instead of closing his browser and feeling inadequate for the rest of the day, Mark completes his bio and becomes a happy customer. Which means better conversions and happier customers.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Berkonomics

APRIL 8, 2021

How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Some apps, like Discord, attach a brand link to the bottom of each message so that every recipient can click upon the link and become a user of the product without further marketing by the company.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

OCTOBER 17, 2020

So why do I see some many funding requests for products along these lines? Here are some key drivers that will likely lead you to a fundable idea: A business crisis. Other countries can provide e-commerce with different business models, outsource manufacturing at low cost, and a huge market for new products.

Customer 167

Customer Custom Startup Outsource Development 167

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

Customer 143

Customer Custom Examples IBM 143

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

socalTECH

MAY 28, 2013

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. Joe Marrapodi: GreenToe is a name your own price marketplace for products. What is Greentoe?

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

MARCH 11, 2020

There are many ways to add levity to a tough challenge, and engaging the team occasionally in some fun activities will work wonders for your team’s productivity and motivation. Investors have long agreed that you invest in the team, more than the product. Don’t take yourself too seriously as well. Start today. Marty Zwilling.

Product 129

Product Examples Mentor Activity 129

Startup Professionals Musings

JANUARY 23, 2019

They can talk with passion about their innovative new idea, and ask lots of questions, but never seem to really get started. The challenge we all have as business founders is to move from the idea stage to a real business. The result was a product that was bloated and late to market.

Ideas 99

Ideas Slides Writing Startup 99

Eric Greenspan

MAY 9, 2013

There’s great ideas everywhere. My idea is to never plant anything you can’t eat. We’d end hunger and rid the world of dangerous pesticides used in mass production. The time is ripe for the next generation keyboard idea. Keyboard idea 1. Keyboard idea 2. Here’s a couple of mine: 1.

Ideas 117

Ideas Screening IBM IBM 117

Berkonomics

DECEMBER 15, 2022

Sometimes we get stuck in the muck with our marketing, product, management focus, and in keeping up with trends. Customers feel better about a company always showing its innovation with new products and ideas to help increase customer revenues, decrease costs or better serve their customers.

Activity 156

Activity Email Customer Custom 156

Startup Professionals Musings

SEPTEMBER 27, 2019

A theme I often hear from the entrepreneurs and startups I advise is that once they see that first surge of traction from customers, they can relax and enjoy life for a change. In today’s world of growing competition and customer evolution , holding your own, and growing to the next level is a constant challenge that can never be ignored.

Ideas 77

Ideas Customer Custom Competition 77

Startup Professionals Musings

SEPTEMBER 15, 2023

Many people believe that new ideas are the critical element of innovation, but in my experience as a mentor and investor, long-term business success is more about implementation than ideas. Everyone has ideas, but only a few can make them happen. We are looking for people who can lead a team and turn any idea into a business.

Artificial Inteligence 114

Artificial Inteligence Ideas Satisfaction Customer 114

Berkonomics

FEBRUARY 15, 2024

And yet, such relationships properly used and never overused, can quickly and precisely help you cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help you avoid a myriad of mistakes that could prove costly in time and money.

Class 194

Class Organization Technical Review Activity 194

Berkonomics

DECEMBER 29, 2022

Authors Jeanne Liedtka and Tim Oglivie have created a framework for creation of a new product or service – one worth spending at least a cycle of time for review. What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? What wows? What works?

Design 156

Design Framework Ideas Customer 156