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Gotcast Powers Maxim Magazine Contest

socalTECH

Santa Monica-based GotCast is powering a campaign for Maxim Magazine, using its new contest platform, MediaBlastr. The firm is powering the "Maximum Warrior" contest for the magazine, which is looking find readers willing to train on firearm and driving skills, competing against ten special operations veterans. and Hautelook.

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Yapert Raises $1.2M For Mobile Magazine

socalTECH

in a seed funding round, for its interactive mobile magazine. Yapert''s moblie magazine focuses on musicians, celebrities, athletes, fitness stars, and others, with a particular focus on stars and brands. The company said it will use the funding for continued platform expansion and sales and marketing. READ MORE>>.

Mobile 133
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Qualcomm Releases Augmented Reality Software For Android

socalTECH

San Diego-based Qualcomm has released a platform for developing augmented reality (AR) software for Android, the firm announced this morning. The firm said the software, available via its beta program, allows users to build, market, and distribute applications based on its Qualcomm AR platform. or greater smartphones. READ MORE>>.

Software 191
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SoCal's Online Video Companies Weigh In On Gangnam Style Earnings

socalTECH

Two recent reports--one in New York Magazine, using figures from Mahalo 's Jason Calanis--and another from the AP, quoting the folks at TubeMogul , have tried to decode the economics behind the viral music video from Psy. Mahalo is a YouTube partner, and TubeMogul provides an online video ad purchasing platform. READ MORE>>.

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Anametrix Wins San Diego Union-Tribune

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Anametrix said that the paper is using its platform for both web analytics, and analyzing mobile, social media, video, e-mail and other efforts. Anametrix says its platform, InstaVista, is targeted at publishing firms, including newspapers, magazines, and directories. Financial impact of the win was not disclosed.

San Diego 164
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FabFitFun raises $80 million for its growing lifestyle brand

TechCrunch LA

Nine years after launching its online magazine, and three years after diversifying into the subscription box business , FabFitFun has raised $80 million in a growth round of funding led by Kleiner Perkins with participation from its previous investors Upfront Ventures and NEA. . ”

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Interview with Jimmy Hendricks, Deal Current

socalTECH

They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. So, we took that contest and crowdsourcing platform, and started ArtisticHub. What's the story behind Deal Current?

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