beware-the-consultant Marketing Related Topics 
Startup Professionals Musings
OCTOBER 28, 2020
He brings a wealth of experience to the table, based on years of consulting work with middle market companies around the world. Beware of biases that can work against strategic initiatives. I support his summary of five key steps to get beyond the planning: First check your view of the reality of your situation.
SoCal CTO
OCTOBER 6, 2011
Beware of Mentors. His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. " Today I had two conversations with early stage startups (see Free CTO Consulting ). It was a top post on StartupRoar on Tuesday.
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InfoChachkie
MAY 16, 2011
Rationale: My idea is so mind-blowingly fantastic that I must immediately spend a small fortune to protect it before I perform any market validation. Once you prove that a substantial, addressible market segment is willing to pay a price for your solution that exceeds your costs, you can consider a licensing strategy.
InfoChachkie
OCTOBER 24, 2011
Marketing is free or cheap because of social media. Determining the perfect moment to enter the startup market, whether by creating a company or joining an ongoing venture, is akin to timing the financial markets. As Guy Kawasaki pointed out in our recent conversation , “…it is cheaper than ever to start a company.
InfoChachkie
APRIL 7, 2010
During the height of the dotbomb bubble, numerous companies struck Barney deals. These spurious partnerships had no substance and were initiated for the sole purpose of sending out a press release. We’re a great big family.”. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles! When Sharing Works.
InfoChachkie
DECEMBER 2, 2009
This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.
SoCal CTO
SEPTEMBER 20, 2011
One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? Especially if the idea could be whipped-up by a few 24-year olds in a few weeks? Lots of thoughts here. You’ll get suggestions for improvements.
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