Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

AUGUST 7, 2023

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Outsource Development 110

Outsource Development Social Media Entrepreneur Summary 110

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

TechEmpower

NOVEMBER 13, 2023

During signup, the professional is prompted to enter their profile into a form, with an upload box for a resume, fields for awards, skills and certifications, and then a textbox - 500 characters max - for their professional summary. Fill it with the right words, and your dream job could be right around the corner.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

DECEMBER 9, 2016

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. Give credit. Reward success.

Marketing 89

Marketing Coach Mentor Social Media 89

InfoChachkie

AUGUST 18, 2011

Messenger : Mark Douglas, President & CEO, SteelHouse Media. In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. What follows is a summary which paraphrases Mark’s responses. Rubicon was the media business.

eHarmony 204

eHarmony Media Oracle Commerce 204

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

AUGUST 4, 2023

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. Give credit. Reward success.

Startup 95

Startup Coach Mentor Social Media 95

Startup Professionals Musings

JUNE 26, 2020

To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Quantify the market opportunity in business terms. Include marketing, sales, and customer rollout plans. You need both to survive.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

JULY 23, 2021

The specifics of these shortcomings are hard to nail down, but I was impressed with the good summary provided in a new book, “ Make It, Don’t Fake It ,” by Sabrina Horn. Evaluate the brand impact of proposed market moves. The push is always on to grow your market with new geographies, new products, and new market segments.

Examples 170

Examples Customer Custom Social Media 170

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Equity 139

Equity Social Media Startup Summary 139

Startup Professionals Musings

FEBRUARY 5, 2018

I just finished a new book, “ Shortcut Your Startup ,” by the entrepreneur brothers Courtney and Carter Reum, and I like their summary of five critical changes in the market that every entrepreneur should capitalize on: Pervasive computer usage is now the great equalizer. Tools allow marketing in a much more targeted way.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 59

Marketing Startup Statistics Research 59

Startup Professionals Musings

JULY 23, 2023

A smaller market sizing may make a good family business, if you have the funding. Highly saturated domains (more than 10 existing players), such as niche social media sites, are highly risky. Make it ready to play in all media. Are you uniquely qualified to deliver the solution? Do include some quantification.

Startup 96

Startup Education Ideas Customer 96

Startup Professionals Musings

OCTOBER 6, 2023

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. For reference, here is a quick summary of key elements which most investors include in their due diligence process: Key personnel review. Communicate what is happening and why to everyone. Traction in the marketplace.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Both Sides of the Table

MAY 7, 2013

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. If you want to understand my thesis behind Maker you can read this article that outlines the trend , but in summary: People watch 5.3 You can’t change media consumption patterns easily.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Startup Professionals Musings

NOVEMBER 5, 2022

In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. Market evolution is not the same as company success. They also look ahead to forecast what you should expect.

Outsource 133

Outsource Training Organization Social Media 133

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.”

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

MAY 18, 2020

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Social Media 169

Social Media Startup Equity Summary 169

Startup Professionals Musings

MARCH 13, 2016

Here is a summary of his five basic strategies: Always on the alert, sensing for signals and meaning of change. Be a voracious reader in all forms of media, both online and offline. Technically, this is known as perceptual acuity. Smart entrepreneurs compare perceptions with a diverse group of leaders and experts on a regular basis.

Marketing 58

Marketing Entrepreneur Summary Patents 58

Startup Professionals Musings

JULY 24, 2021

Here is a summary of his five basic strategies: Always on the alert, sensing for signals and meaning of change. Be a voracious reader in all forms of media, both online and offline. Technically, this is known as perceptual acuity. Smart entrepreneurs compare perceptions with a diverse group of leaders and experts on a regular basis.

Entrepreneur 173

Entrepreneur Summary Patents Examples 173

Startup Professionals Musings

NOVEMBER 4, 2020

A smaller market sizing may make a good family business, if you have the funding. Highly saturated domains (more than 10 existing players), such as niche social media sites, are highly risky. Make it ready to play in all media. Are you uniquely qualified to deliver the solution? Do include some quantification.

Startup 166

Startup Education Ideas Customer 166

Startup Professionals Musings

JULY 8, 2022

I offer here their summary of purposes and inspirations that have motivated existing business leaders, with insights from my own mentoring and coaching experience. You see this today on the Internet with people who dominate social media as “influencers,” leading customers to new trends and brands.

Technical Review 143

Technical Review Coach Mentor Customer 143

Startup Professionals Musings

JUNE 2, 2021

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

Competition 142

Competition Software Review Social Media Customer 142

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. Nowadays banner ads get on average 0.2% Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

Both Sides of the Table

FEBRUARY 28, 2018

This is true whether it’s physical products or media products. Think about the tension between media companies and cable operators like last year when Viacom threatened to pull Nickelodeon, Comedy Central, MTV, BET, etc. It is on this last point where Amazon is best positioned to dominate markets. from Charter’s subscribers.

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

JANUARY 24, 2021

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. For reference, here is a quick summary of key elements which most investors include in their due diligence process: Key personnel review. Communicate what is happening and why to everyone. Traction in the marketplace.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

InfoChachkie

JUNE 16, 2011

What follows is a summary which paraphrases Arnie’s responses. In social media, the underlying artifact of the ecosystem is that consumers are following people. What do you think the social media ecosystem will look like in three years and what role will a fully matured Ad.ly I have been monetizing social media for six years.

Social Media 252

Social Media Platform Media Networking 252

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” If they’re not buying you need to be marketing to them not selling to them. Not to mention it would be nice to have the CEO on your marketing reference list! It’s too strategic. And brilliant.

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. For me this was a simple market analysis.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

DECEMBER 1, 2021

If you haven’t changed for several years the way you do common processes, like customer satisfaction surveys, lead generation, and marketing, it’s time to look at the new remote apps and social media platforms for more effective and relevant alternatives. In summary, business collaboration and “lead with we” is more than a new mindset.

Examples 128

Examples Social Media Summary Satisfaction 128

Startup Professionals Musings

SEPTEMBER 21, 2018

But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media. Register Internet and social media startup names.

Platform 94

Platform Equity Invest Technical Advisors 94

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

Both Sides of the Table

FEBRUARY 18, 2013

Summary Version. It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. Media in an age of: low-cost capture from mobile devices.

Startup 380

Startup Media Content Platform 380