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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. 5 years ago. 5 years ago. The monkey on my back.

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Interview Dan Dato and Bruce Brown, Upstart.LA

socalTECH

Those programs--epitomized by YCombinator in the Bay Area, and TechStars in Boulder, Colorado--attract newly minted entrepreneurs with a mixture of cash and mentoring, and a program which rapidly takes ideas and turns them into viable, executing businesses. Those mentors are not just Bruce and I, although we are full time on this.

Startup 221
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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. And he has acted as a personal mentor for Justin ever since. So they set out a grass route’s effort to go directly to the market.

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Some Reflections on VC Investment Decisions

Both Sides of the Table

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). I know I can’t be in every deal and I know that the easy part of being a VC is writing the first check in a deal. They worry too much about missing out on a deal. I don’t.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

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What Should We Make of Peter Thiel’s “20 Under 20? Education Program?

Both Sides of the Table

Thiel and friends will also agree to mentor these young entrepreneurs. Actually, they’ll get even more attention because this selection will put them in an even more exclusive peer group and will introduce them to even more connected mentors. In Poly Sci I learned critical thinking and writing. So is this a good idea?

Education 322