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53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Who are the other stakeholders involved? Ads, Viral/Social, SEO)?

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Startup Metrics

TechEmpower

Next, define what you need from a metrics and reporting standpoint. Startup Metrics with Dave McClure Dave McClure has a great presentation on Startup Metrics where he points to some additional metrics that are useful to consider: A : Acquisition - Where / what channels do users come from?

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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Marketing Presentation from Blue Glass Conference

Both Sides of the Table

I recently spoke at the Blue Glass conference on the topic of marketing. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. Do vanity metrics matter? I’ll write up some thoughts in a blog post format soon. How well do “sponsored stories” work?

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Mogreet Targets Small Businesses With Self-Serve, Mobile Marketing

socalTECH

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns.

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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.