Remove Marketing Remove Metrics Remove Organization Remove Study
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published.

Marketing 354
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

If you aren’t yet adapting to the market and your customers, you are falling behind. In other words, change in your business has to become the accepted norm, just like it is in your market. Be proactive rather than reactive to market change. Adopt some key metrics to measure your change agility.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Managing business growth is more than metrics. Separate marketing from sales for further leverage. Optimize the total customer experience.

Sales 147
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100
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6 Initiatives To Prep Your Startup For The Road Ahead

Startup Professionals Musings

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. It starts at the top with the founder and CEO, but has to extend quickly to the bottom of the organization. Change is about the only thing constant in the world of startups. Expedite change reaction.

Startup 116
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5 Forces That Kill Momentum For Business First-Movers

Startup Professionals Musings

They outline and give some positive recommendations to counter the key organizational impediments to fast transformation that I see all too often, even in businesses with top management committed to first-mover speed and agility: Passive resistance to change from within the organization. Difficulty in securing and protecting funding.

Metrics 122