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Image Metrics Rolls Out New AR Platform

socalTECH

According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives. Pricing on the new tool was not announced by Image Metrics. The company said its tools can be used with existing iOS or Android apps, or standalone. READ MORE>>.

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AnaptysBio Sets Estimated IPO Pricing Range

socalTECH

San Diego-based AnaptysBio , which develops antibodies for treating inflammation, has set its estimated IPO pricing range, saying on Tuesday that it expects to price its IPO at between $14.00 The company is selling 4,000,000 shares of its common stock on the NASDAQ Global Select Market as ANAB. and $16.00

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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

The topic of the conference was “The Sharing Economy” and as I read many of the session title descriptions I realized that people would be talking more about “collaborative consumption” (think airbnb, taskrabbit, uber) than about why people are sharing more on Instragram & Snapchat. Prices down. Network Up.

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Snap Sets Initial Estimated IPO Range, Seeks Up To $3.6 Billion In IPO

socalTECH

the parent company of Snapchat , has set its estimated initial IPO pricing, saying this morning in a filing that it estimates its initial public offering price at betwen $14.00 billion on the public markets. billion, if the company prices at the high end of that estimated IPO range. and $16.00 READ MORE>>.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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Investors see an opportunity framed in Lensabl’s prescription lens fulfillment business

TechCrunch LA

“We are the preferred prescription provider of Snapchat Spectacles,” says Lensabl chief executive Andrew Bilinsky. For Bilinsky, the opportunity in setting up a business exclusively focused on filling prescriptions means reduced prices and better options for the estimated 188.7 ” Powering that effort is the new $3.7

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

NFT sales volumes are falling and crypto prices remain depressed, but Nigam expressed confidence about the long-term demand for digital avatars, likening them to mobile apps in their significance to the internet. ” He views Facebook and Snapchat primarily as messaging apps and said Instagram is having an “identity crisis.”

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