InfoChachkie

OCTOBER 27, 2014

What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing. Brian carried out one of his most clever marketing campaigns earlier this summer, when he partnered with the band Buellton and created a new saison brew, called Silent Partner. Would you do it again?

Marketing 187

Marketing Software Review Startup Ideas 187

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 297

Generative AI TechEmpower CTO Hire Outsource Development 297

Both Sides of the Table

JANUARY 6, 2014

Reviewing financial & operational performance. By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how to market our products and company.

Startup 325

Startup Sales Technical Review Software Review 325

Both Sides of the Table

MARCH 30, 2011

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Social Media Product 193

Both Sides of the Table

NOVEMBER 1, 2009

Our sales guys were on the front line and heard what they needed to win deals. He decided that our largest customers would be involved in the setting of our priority lists (we did some of this internally in the early years but we saw it mostly as a sales process). The Outside In organization had a one-way flow.

Organization 280

Organization Custom Customer Tips 280

TechCrunch LA

MARCH 23, 2021

Indeed, two of the best funded companies in the lab-grown meat market hail from The Netherlands, where Mosa Meat is being challenged by a newer upstart, Meatable , which just announced $47 million in new financing. The company aims to have its first product approved by European regulators by 2023 and notching commercial sales by 2025.

Chief Technology Officer 261

Chief Technology Officer Technical Review Software Review Product 261

socalTECH

JUNE 8, 2011

We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In April of 2010, we put up Dealcurent.com, and we started indexing number one on Google for daily deals software. That one client, plus a need in the market really drove the product. How do clients license your software?

Platform 263

Platform Training Software Review Advertising 263

TechCrunch LA

OCTOBER 5, 2020

Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to Covid-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.

Technical Review 343

Technical Review Startup Marketing San Diego 343

InfoChachkie

MAY 5, 2014

Their focus on ease-of-use form over function resulted in a series of products that defeated stalwart incumbents, including marketing-leader Symantec. Like most legacy software solutions, 15-years after its release, Symantec''s pcAnywhere had become bloated with features most users never accessed.

Symantec 227

Symantec Technical Review Software Review Design 227

Berkonomics

JANUARY 3, 2013

Xerox in its formative years, even though barely having enough cash to market its then revolutionary copier, elected to lease rather than sell the units. Usually that amount exceeds 50% of total revenues, and is often much more. Email readers, continue here.] Think of the portion of fixed overhead covered by recurring revenues.

Outsource Development 197

Outsource Development Software Review Sales Demand 197

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Both Sides of the Table

NOVEMBER 25, 2010

And for my own good I vowed to have relationships in China and knowledge of the local markets. This company is back on the market raising money again. Looong Appendix (only for those interested in reading another story about losing a sale & key lessons): A personal story of losing a sale that haunted me for years.

Outsource Development 333

Outsource Development Software Review Technical Review News 333

InfoChachkie

JULY 7, 2016

Note: I invest almost exclusively in b-to-b software companies. Sales Mode – Demos intrinsically cause Founders to launch into sales mode. Rather than be sold , I’d much prefer to understand a product’s value proposition and the extent to which it has achieved fit among the company’s target market customers.

Venture Capital 176

Venture Capital Product Software Review Technical Review 176

Both Sides of the Table

FEBRUARY 26, 2012

Your IT Reviewer. They’ve had years of business-unit managers buying software solutions they didn’t need and that eventually become shelfware. Or they have internal tools that they want you to use but you prefer the sexy tools offered on the market. The marketing department will cut that off at the pass.

Development Team Review 293

Development Team Review Software Review Pricing Startup 293

Both Sides of the Table

NOVEMBER 25, 2010

And for my own good I vowed to have relationships in China and knowledge of the local markets. This company is back on the market raising money again. Looong Appendix (only for those interested in reading another story about losing a sale & key lessons): A personal story of losing a sale that haunted me for years.

Outsource Development 328

Outsource Development Software Review Technical Review News 328

socalTECH

JULY 8, 2013

Michael Lum: We were all semi-independently looking at mobile, due to the growth projection and potential there. There are lots of players in this market, why you are different? Instead, our software looks at each impression, and our bidding technology decides which impression to buy. Why tackle mobile?

Advertising 253

Advertising Mobile OpenX GRP Partners 253

InfoChachkie

FEBRUARY 19, 2014

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. In the case of Invoca, customers pay a monthly subscription price for the company''s inbound call marketing platform.

SaaS 215

SaaS Pricing Sales Customer 215

Startup Professionals Musings

APRIL 17, 2022

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.

Software Review 154

Software Review CTO Hire Outsource Development Startup 154

TechCrunch LA

APRIL 12, 2018

The company is ServiceTitan, and its market… is air conditioners. Battery isn’t the only marquee investor to find value in ServiceTitan’s business developing software managing day labor. These kinds of technologies, unlike AI, don’t automate away workers.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

Both Sides of the Table

AUGUST 8, 2009

The “more traction&# feedback is a very typical scenario is a down market economy like the one we’re in. It is code word for “I’m not ready to invest for whatever reason … I need more proof.&#. They get positive product reviews on TechCrunch, GigaOm or Paidcontent.org. They hire key staff.

Venture Capital 309

Venture Capital Guide Startup Technical Review 309

socalTECH

NOVEMBER 9, 2012

OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. range of software products, and which has offices in Calabasas and Santa Barbara. Deploying software in the cloud? Lynda Weinman and Bruce Heavin.

Technical Review 279

Technical Review Companies Company Southern California 279

Both Sides of the Table

JULY 16, 2010

But VC is an “illiquid asset&# so funds didn’t disappear quickly - In 2000/01 the stock market quickly adjusted punishing investors in the NASDAQ and in individual public technology stocks. What accelerated this was the collapse of the public stock markets. Staying “lean&# is not an option.

Venture Capital 311

Venture Capital Startup Seed Funding Rustic Canyon 311

socalTECH

AUGUST 27, 2014

Santa Monica-based TigerText , the secure messaging service provider for the enterprise market, reports that it has seen a spike of 750 percent in its message volume in the first half of the year. The company said the growth comes due to record sales and customer growth at the company. READ MORE>>.

Software Review 138

Software Review Santa Monica Platform Report 138

socalTECH

JULY 31, 2013

One of the companies that has recently is On Ramp Wireless (www.onrampwireless.com), a San Diego company in the M2M market headed by Kevin Hell. Our initial target is with utilities, with oil and gas next, and lots of other markets which are getting traction. It''s really a broad set of applications. Ghz range, in a very unique way.

Technical Review 213

Technical Review Software Review Networking Technology 213

Both Sides of the Table

OCTOBER 22, 2011

He founded the company, raised a bunch of money, built the product and established a good reputation and market position. When Marc Benioff declared “the end of software” industry insiders scoffed. They are great at their respective fields whether they be marketing, sales, programming, PR, whatever.

Startup 418

Startup Yahoo Ideas Technical Review 418

InfoChachkie

NOVEMBER 18, 2013

Instead, I worked at a small software startup where I reported directly to the Founder and CEO. The Founder was kind enough to mentor me for several years, allowing me to experience all the roles involved in running a software company, including: sales, marketing, support and product development. I certainly did.

Mentor 263

Mentor Startup Technical Review Software Review 263

Both Sides of the Table

JANUARY 28, 2012

They are more likely to be the “bottom end of the sales funnel” or in other words close to “point of purchase.” I have talked with people in the industry who tell me that mobile movie sites convert ticket sales much higher than desktop websites. Try writing long reviews of a restaurant.

Web 334

Web Mobile Startup Software Review 334

Both Sides of the Table

JUNE 22, 2011

They have seen one side of a market where many of us have seen the ebb and flow multiple times. Still, market amnesia by ordinarily rational actors always surprises me. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. I spoke about a lot of things during the keynote.

Pricing 309

Pricing Marketing Startup Venture Capital 309

Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. In no time after they had researched their market they were up with pilots with local TV stations in 3 key DMAs. Another example.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Both Sides of the Table

NOVEMBER 14, 2017

He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. What sized team can I afford in order to sell, market & provide service to these customers? How profitable is my product or service?

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

AUGUST 28, 2009

We went through the euphoria of massive exposure at the time of our launch due to an article that ran in the Financial Times. Our software wasn’t fully baked. We had one of the largest US software companies talk about buying us. Our sales forecasts were revised downward – many times. We were unprepared.

Startup 331

Startup Press Customer Custom 331

socalTECH

JULY 21, 2011

With the rise of location-based check-ins from Foursquare, Gowalla, Facebook, Twitter, and others, there's suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. First off, where does MomentFeed fit into the location based marketing market?

Social Media 248

Social Media Zumbox Media Startup 248

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. While Hide.me

Tool 115

Tool Startup Software Review Technical Review 115

Tech Zulu Event

NOVEMBER 30, 2012

Jackson added, “FinTech has traditionally lagged behind the innovation that’s happening in other areas of enterprise software. 25 Years of Writing Code. Established In 2010 By PayPal’s First Head of US marketing. Founded in 2010 by Eric M.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

socalTECH

FEBRUARY 7, 2011

For our Insights and Opinions article today, Brian Horakh , CEO of Del Mar-based Zoovy , a developer of e-commerce software, gives some hints and tips on creating a high barrier to entry. This is never more true than with the Internet, where competitors are only a few keystrokes away.

LAMP 133

LAMP Software Review Tips Commerce 133