Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141

Marketing Startup Social Media Technical Review 141

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

socalTECH

NOVEMBER 30, 2016

San Diego-based AttackIQ , a developer of continuous security validation tools for the cybersecurity market, has raised $8.8M According to the company, it will use the new funding for partner, sales, and marketing initiatives, plus for building out its services and engineering team. in a Series A funding round.

Tool 100

Tool San Diego Sales Funding 100

socalTECH

AUGUST 13, 2013

Santa Barbara-based AnsibleWorks announced today that it has raised $6M in a Series A round, to go towards the company''s open source, IT automation tools. Ansible said the funding will go towards product development, sales, and other initiatives. ansibleworks automation software tools venture capital open source' READ MORE>>.

Tool 174

Tool Santa Barbara Venture Capital Software 174

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. As developers embrace Kubernetes, Replicated launches tools to manage its deployments. “Once we started building on that success. .

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Software Tool SaaS Los Angeles 224

TechCrunch LA

JANUARY 7, 2020

Real estate is a big business in the sprawling city of Los Angeles, and new technology tools to target the industry continue to attract investor attention. The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4

Los Angeles 168

Los Angeles Services Angel Marketing 168

socalTECH

JUNE 17, 2014

Revee said its tools and analytics help departments across publishers--ranging from operations, sales, marketing, and editorial--beter predict current and future revenue. Revee was founded by Nic Paul and Cham Kim, who the company said have bene working in the publishing area for the past decade. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Trade shows.

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Customer Custom Marketing Startup 146

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

socalTECH

AUGUST 15, 2013

in a Series A funding round, to build out its cloud-based platform for enhancing proposals, sales decks, reports, and other materials. The startup said the funding was led by Sigma West, and will go towards fortifying its team and to expand its product for the financial services and insurance markets. Seismic is led by Douglas Winter.

Tool 147

Tool Report Platform Software 147

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

socalTECH

DECEMBER 1, 2021

Santa Barbara-based Invoca, which develops artificial intelligence powered, sales conversation tools and call tracking products, says it is launching a certification program for its agency customers. The company said the new program is free.

Artificial Inteligence 113

Artificial Inteligence Santa Barbara Training Sales 113

socalTECH

NOVEMBER 23, 2012

Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. The round was led by GRP Partners and Rincon Venture Partners.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Berkonomics

JULY 13, 2023

Assign one of our corporate employees to support sales and installation efforts by all distributors. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. Here’s a memory tool for this exercise. Here’s how these tactics support your strategies.

Resource 156

Resource Examples Tool Sales 156

Both Sides of the Table

SEPTEMBER 30, 2011

It’s the lifeblood of any organization and yet most startups don’t have any sales DNA on their teams. It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. What is your sales process?

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Software Review Sales Tips Help 300

Berkonomics

JUNE 4, 2020

That’s impressive sales leverage. And that’s why the major focus that used to be in the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, influencer marketing, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 156

.Net Sales Tool Email 156

Berkonomics

MARCH 28, 2024

They write in their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. Actually, there are two legal duties of board members. They are: the duty of care , and the duty of loyalty.

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Class Coach Invest Sales 282

Inverted Software

SEPTEMBER 8, 2017

In today’s connected world, businesses are focusing on acquiring and retaining customers using a wide array of tools. At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact.

Software Review 44

Software Review Tool Software Marketing 44

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289

Sales Startup Training Pricing 289

Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. I still do this sometimes, too. So you’ve identified a problem.

Sales 314

Sales Startup Venture Capital Customer 314

socalTECH

MAY 2, 2017

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy? It worked well. How did that work?

Sales 145

Sales Startup Email Tool 145

Tech.Co

AUGUST 16, 2017

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. Lead Capture Tool – Leadformly.

Tool 79

Tool Startup Help Template 79

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. They like to feel like they compared your solution to something else on the market. The real test of sales and the topic of my post is “why buy now.”

Sales 319

Sales Startup Platform Tips 319

socalTECH

JANUARY 5, 2022

FieldRoutes was previously known as PestRoutes and Lobster Marketing. The company offers up office management, route optimiation, payment processing, digital sales and marketing, and other tools. Financial details of the acquisition were not announced. FieldRoutes is based in McKinney, Texas.

Software Development 113

Software Development Acquisition Los Angeles Tool 113

TechCrunch LA

JUNE 19, 2018

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market. Along with StockX , GOAT has brought a huge amount of access and pricing transparency to resale sneakers, a billion-plus market.

Marketing 203

Marketing Sales Platform Los Angeles 203

socalTECH

JULY 9, 2012

Sherman Oaks-based RingDNA , a provider of mobile tools to provide real-time CRM data, social media streams and behavioral marketing information to salespeople, has raised $650,000 in funding, according to a regulatory filing by the firm. No details of the funding have yet been announced by the company. READ MORE>>.

Sherman Oaks 150

Sherman Oaks Sales Social Media News 150

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. And treat the result seriously. Same thing.

Email 120

Email Marketing Web Mobile 120

socalTECH

MAY 9, 2018

San Diego-based Seismic , the private equity-backed provider of sales and marketing enablement tools, said on Tuesday that it has acquired SAVO Group , a provider of sales enablement products. Financial details of the acquisition were not announced.

San Diego 113

San Diego Equity Sales Tool 113

socalTECH

APRIL 18, 2011

Los Angeles-based MarketShare , a provider of marketing analytics software, and Ticketmaster , the ticketing firm, said Monday that they have partnered. According to the two, they will develop a suite of dynamic pricing tools for clients, to help them price their live events. Financial details of the deal were not disclosed.

Ticketmaster 133

Ticketmaster Pricing Tool Los Angeles 133

Tech.Co

FEBRUARY 25, 2022

for each sale. It'll help the company invest in marketing, Etsy CEO Josh Silverman says: “We have demonstrated our ability to make improvements that directly translate into more sales for our sellers, as evidenced by record sales per seller in 2021. Starting on April 11th, fees will rise from 5% to 6.5%

Sales 153

Sales Startup Activity Email 153

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales. Aggressively enter new markets and sales channels.

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Startup Search Engine Optimization Social Media Metrics 134

Berkonomics

APRIL 9, 2020

If it takes eighteen months to get a new product out the door and into the market, and if a product’s gross margin is ten dollars but the corporate overhead is a million a month, it will take the sale of 67,000 more units to break even than if it were to take only six months to market. A critical question for you.

Competition 156

Competition Sales Marketing Product 156

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

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Sales Customer Custom Pricing 226