socalTECH

JUNE 17, 2014

Revee said its tools and analytics help departments across publishers--ranging from operations, sales, marketing, and editorial--beter predict current and future revenue. Revee was founded by Nic Paul and Cham Kim, who the company said have bene working in the publishing area for the past decade. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: We are just providing tools. As one journalist professor says, we are arming the newsroom with the tools of the insurgency.

Marketing 232

Marketing Funding Content Writing 232

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. We’re equipping them with the tools and resources so that they can operate more efficiently and empower themselves economically.”. Remember Mary J.

Tool 179

Tool Customer Custom Marketing 179

socalTECH

MARCH 8, 2017

Los Angeles-based Conversion Logic , a developer of marketing analytics software, announced this morning that it has raised $9M in a Series A funding. The company said it will use the new funding for sales and marketing, data science and engineering efforts. in total funding. in total funding. READ MORE>>.

Marketing 133

Marketing Tool Los Angeles Software 133

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

FEBRUARY 23, 2010

This is part of my ongoing series on startup advice but also filed under my sales & marketing posts. You’ve invested $1 million in building the perfect application the meet a large market need. The only problem is that you can’t afford all of these expensive direct sales reps to go and sell it.

Startup 293

Startup Sales Marketing Product 293

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. As developers embrace Kubernetes, Replicated launches tools to manage its deployments. “Once we started building on that success. .

Software 224

Software Tool SaaS Los Angeles 224

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

Berkonomics

JULY 11, 2013

That’s impressive sales leverage. The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 207

.Net Sales Tool Social Network 207

socalTECH

JUNE 21, 2011

Anyone who has been in sales, business development, or just works a lot with others is familiar with contact management software--tracking who you have been talking to, when, notes, and more for sales teams. Most business people aren't doing this in their current CRM tools.

Google 216

Google Tool Email Sales 216

TechCrunch LA

JUNE 19, 2018

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market. Along with StockX , GOAT has brought a huge amount of access and pricing transparency to resale sneakers, a billion-plus market.

Marketing 203

Marketing Sales Platform Los Angeles 203

socalTECH

JANUARY 29, 2021

Richards was most recently CRO at Nintex, a provider of process management and workflow automation tools. He also previously served as Vice President of Mid-Market, Inside Sales & Renewals at Symantec.

Sales 113

Sales Symantec Santa Barbara Tool 113

TechCrunch LA

JANUARY 7, 2020

Real estate is a big business in the sprawling city of Los Angeles, and new technology tools to target the industry continue to attract investor attention. The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4

Los Angeles 168

Los Angeles Services Angel Marketing 168

Both Sides of the Table

JULY 1, 2010

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. You’re also learning directly about the skills of your sales staff by observing them in action.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

socalTECH

OCTOBER 13, 2014

Los Angeles-based Velocify , which develops cloud-based, sales automation software, has scored a win over at eHarmony. Velocify said that eHarmony is using the company''s lead management tools for eH+, eHarmony''s new premium matchmaking service. velocify sales lead eharmony management software cloud funnel saas marketing leads360'

eHarmony 168

eHarmony SaaS Sales Los Angeles 168

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? What is GreenRope all about?

Email 240

Email San Diego Newsletter Startup 240

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Both Sides of the Table

APRIL 17, 2010

We’ll be conducting a series of educational programes covering: fund raising, team building, product development, sales, marketing, business development and how to prioritize your time as a CEO. But at the highest level they’ve created a marketplace for “flash&# sales. And of course we had, TheMan.

Company 276

Company Companies Startup Southern California 276

socalTECH

MAY 2, 2017

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy? It worked well. How did that work?

Sales 145

Sales Startup Email Tool 145

socalTECH

JUNE 8, 2011

There was also the opportunity to use our contest engine as a tool, because the challenge in daily deals is to build members and drive traffic. That tool is being used to drive traffic and acquire emails, which is why it's a part of Deal Current. That one client, plus a need in the market really drove the product.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Trade shows.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

NOVEMBER 30, 2016

San Diego-based AttackIQ , a developer of continuous security validation tools for the cybersecurity market, has raised $8.8M According to the company, it will use the new funding for partner, sales, and marketing initiatives, plus for building out its services and engineering team. in a Series A funding round.

Tool 100

Tool San Diego Sales Funding 100

Both Sides of the Table

AUGUST 30, 2014

On market segmentation I often recite my “ Elephants, Deer & Rabbits ” framework. On sales I often talk about “ Why Buy Anything, Why Buy Now, Why Buy Me ” as a tool to think about a sales process. On marketing I talk about “ Arming & Aiming ” 4. For example: 1.

Startup 407

Startup Framework CTO Coach Sales 407

socalTECH

FEBRUARY 22, 2012

The company, which is headed by Babette Pepaj, is launching a new, cookbook publishing tool which allows users to create their own, native iPad cookbooks, which can either be given away for free, and sold online or through the iPad. A web-based app allows users to create those cookbooks. READ MORE>>.

Services 207

Services Social Network Web Tool 207

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Both Sides of the Table

MARCH 10, 2015

I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand.

Sales 150

Sales Startup Venture Capital Funding 150

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. margin range to more sustainable 50-60% margin businesses.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141

Marketing Startup Social Media Technical Review 141

Both Sides of the Table

NOVEMBER 3, 2010

The path I went down after a few years was to hire more process driven people and devolved more daily operational ownership to people running individual functions such as product management, sales management, finance, etc. One of the most obvious places where you see this is in sales & marketing. Ditto the CFO.

Sales 296

Sales Pricing Startup Customer 296

Both Sides of the Table

SEPTEMBER 16, 2009

They take special tools. But I believe that if you go down this road you will struggle to simultaneously serve the SMB market. The needs are too different as are the sales channels and marketing messages. If you want to hunt elephants optimize your tools for just that. Avoid elephants in your early stages.

Startup 389

Startup Customer Custom Resource 389

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Both Sides of the Table

DECEMBER 16, 2009

He told me that when the markets soured they were no longer hot. He asked each sales / biz dev person to call customers and tell them they had to change their contracts. I just knew that our sales sucked wind and we were burning through tons of cash. He was at a startup that was in a super hot sector. We were SMOKING cash.

Entrepreneur 306

Entrepreneur Startup Outsource Development Customer 306

Both Sides of the Table

OCTOBER 29, 2014

We built great eCommerce tools from scratch, spent a great deal of efforts deeply integrating with Pinterest and build great corporate relationships with Target and the like. We at Upfront Ventures enthusiastically led a $7 million round of funding in a combined company on track to top $10 million in sales soon and geared up for growth.

Startup 296

Startup Southern California Marketing Activity 296