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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. We’re equipping them with the tools and resources so that they can operate more efficiently and empower themselves economically.”. Remember Mary J.

Tool 179
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HG Insights Names New Sales Head

socalTECH

Richards was most recently CRO at Nintex, a provider of process management and workflow automation tools. He also previously served as Vice President of Mid-Market, Inside Sales & Renewals at Symantec.

Sales 113
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Conversion Logic Gets $9M For Marketing Analytics Tools

socalTECH

Los Angeles-based Conversion Logic , a developer of marketing analytics software, announced this morning that it has raised $9M in a Series A funding. The company said it will use the new funding for sales and marketing, data science and engineering efforts. in total funding. in total funding. READ MORE>>.

Marketing 133
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HG Insights Powers New Forrester Market Research Offering

socalTECH

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Trade shows.

Marketing 114