Startup Professionals Musings

JANUARY 22, 2022

Customers pay for solutions, but there is no market for ideas. My reaction is, if there is no competition, then there is no market demand for your product, so why are you building it? On the other end of the spectrum, Internet dating sites don’t seem to work. Yet they work horribly, according to most people who have tried one.

Ideas 145

Ideas Startup Tips Competition 145

Berkonomics

MAY 19, 2022

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test. Same thing.

Email 156

Email Web Tips Metrics 156

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. And treat the result seriously.

Email 120

Email Marketing Web Mobile 120

Startup Professionals Musings

APRIL 4, 2022

My first advice for new entrepreneurs is to pick a domain that doesn’t have the sky-high up-front development costs, like online web sites and smart phone apps. The most effective new way of funding startups is to use online sites, like Kickstarter , to request donations, pre-order, get a reward, or even give equity. Use crowd funding.

Tips 104

Tips Startup Technical Review Equity 104

socalTECH

MAY 24, 2012

Los Angeles-based ShareSquare , the developer of mobile marketing services founded by Matthias Galica, said today that it is targeting the restaurant industry with a new service called TacoGrid. The firm said that TacoGrid will automatically general mobile site for restaurants, aimed at restaurants in the top 50 cities in the U.S.,

Mobile 205

Mobile Services Tips Sites 205

InfoChachkie

DECEMBER 10, 2012

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.".

News 198

News Sites Startup RSS 198

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Win with engaging contests.

Content 102

Content Tips Marketing Blogging 102

SoCal Tech Calendar

NOVEMBER 14, 2009

Wednesday, November 18, 2009 -- Paid Search Engine Marketing Now. Year 2010 Tips of the Trade for Buying and Converting your traffic on Google, Yahoo and Bing. Whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must.

Paid Search 100

Paid Search TechBiz Marketing Yahoo 100

socalTECH

NOVEMBER 14, 2008

San Diego-based BrightQube, an angel-backed stock photo search site, has updated its web services to make it easier for photo buyers to find images. BrightQube rolled out its new web site earlier this week, adding such features as pop-up search tips, new navigation options, filtering, and other features.

Sites 100

Sites Tech Coast Angels Pasadena Angels San Diego 100

Both Sides of the Table

OCTOBER 4, 2009

Not only do I need to understand a customer pain point that my solution solves but I also need to convince them that my product does it better or most cost effectively than others on the market. They like to feel like they compared your solution to something else on the market. To the contrary.

Sales 319

Sales Startup Platform Tips 319

InfoChachkie

SEPTEMBER 15, 2011

Some people are internally focused, and if they reach critical mass, they can tip the whole company.”. If Jeff and his team had launched a more prudent, scaled-back site, it is arguable they would have never achieved the critical mass that eventually led to the company’s widespread market acceptance.

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Create an integrated conventional marketing and social media strategy. Manage your expectations, and analyze every marketing channel.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

DECEMBER 3, 2021

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Professional user-friendly site design.

Web 117

Web Search Engine Optimization eBook Advertising 117

Both Sides of the Table

JUNE 3, 2010

We’re determined to keep this site good, because we use it ourselves.&#. So I often have no idea when I have a story on the site. If you have a blog and you link it to a HackerNews ID and email address then when any stories on your site are submitted you could opt to receive an email update when somebody comments.

News 258

News Tips Blogging Writing 258

Tech Coast Venture Network

MARCH 9, 2011

After years of cloudy skies in Startupland, the sun is peeking out, and investors are tipping their toes back into the wading pool. But as the stock market edges ever higher and the wealthier feel healthier, there’s a good chance that American startups will also get their moment in the sun. By Monica Mehta. TCVN News'

Tips 100

Tips Capital Tech Coast Angels Screening 100

Startup Professionals Musings

SEPTEMBER 16, 2023

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Measuring progress with big data and analytics.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

socalTECH

AUGUST 8, 2011

Santa Monica-based Docstoc , the online business documents site headed by Jason Nazar, has quietly been ramping a video content effort at the site.

Content 217

Content Causecast Santa Monica Southern California 217

Tech Zulu Event

JULY 20, 2015

Here are five tips that will help you get your first business deal. Social sites are a great way to advertise your business. Social sites are a great way to advertise your business. Create pages for your business on Twitter, Facebook, LinkedIn, Google+ and any other social sites that are used by potential customers.

Tips 40

Tips Advertising Training Customer 40

Startup Professionals Musings

DECEMBER 5, 2010

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Include links to other sites showing your positives. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Tech Zulu Event

SEPTEMBER 18, 2013

Marketing your startup can be one of the most daunting tasks an entrepreneur faces on their journey to world domination. Marketing, however, is not always about what we as consumers need, but what we deeply desire. Pro tip: If you don’t have a developer and need to hack a template, be sure that the functionality is up to par.

Guide 105

Guide Startup Marketing Template 105

socalTECH

OCTOBER 8, 2012

Marina Del Rey-based Cooking.com is looking for a buyer, and has recently laid off at least sixteen staff, according to a reader tip. The anonymous tipster said that an interim management team is now seeing to sell the company after a severe layoff by its investors. READ MORE>>.

Marina Del Rey 133

Marina Del Rey Layoffs Commerce Tips 133

InfoChachkie

NOVEMBER 3, 2014

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Tech.Co

SEPTEMBER 28, 2017

The popularity of video in marketing has risen in recent years. At any rate, companies would be smart to take full advantage of this marketing trend. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. That’s the power of video marketing. Video is popular.

Social Media 100

Social Media Media Tips Screening 100

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Marketing 56

Marketing Startup Technical Review Innocal 56

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did. Song: Karate.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Startup Professionals Musings

FEBRUARY 20, 2019

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Professional user-friendly site design.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

SoCal Tech Calendar

FEBRUARY 9, 2012

We'll discuss trends and tips in online dating (what should your profile pic be, what description, social media for dating), how sites like eHarmony and dating authors use social media to promote, how romantic comedies market and tie into V-day, and more.

eHarmony 100

eHarmony Social Media Tips Coach 100

Startup Professionals Musings

APRIL 14, 2014

In the early days (20 years ago), most new e-commerce sites, for example, cost a million dollars to set up. Personalize a simple web site. Publish the site and now you are in business. But, don’t be fooled into expecting people to flock to your site after you tell a few friends. The cost of entry has never been lower.

Startup 100

Startup Commerce Sites Blogging 100

TechCrunch LA

DECEMBER 2, 2019

Portions of the newsletter are published as an article on the main site after it has been emailed to subscribers (that’s what you’re reading now). We love tips and feedback. Email me at kirsten.korosec@techcrunch.com to share thoughts, opinions or tips or send a direct message to @kirstenkorosec. And it’s free.

Newsletter 135

Newsletter Startup Los Angeles Tips 135

Startup Professionals Musings

MAY 22, 2010

Here are some tips which will signal traction to investors, as well as your team: Document your business plan. For a business, you must define the absolute minimum features you need to satisfy the customer problem, and test it in the market. For a true scientist, the product is never good enough, so it’s never done.

Tips 88

Tips Startup CTO Hire Press 88

Berkonomics

OCTOBER 2, 2012

Covers starting up, raising money, managing your work force, growth, marketing, preparing for your profitable exit, and much more. From inception to liquidity event, here are provocative, bite-sized, actionable tips to make you more successful at all stages of your business. Amazon KINDLE eBook edition of BERKONOMICS ($9.95).

eBook 136

eBook Tips Pricing Startup 136

Startup Professionals Musings

JUNE 7, 2021

The market for domain investors has taken a big step down in the last few years, since the Internet Corporation for Assigned Names and Numbers ( ICANN ) has rolled out top-level domains for every country, like.us Registration of the domain name is easy and simple through most hosting sites, if nobody already owns it.

Startup 136

Startup Pricing Tips .Net 136

Tech Coast Venture Network

FEBRUARY 20, 2010

And like many companies and brands out there, yours has probably shifted its efforts to online marketing. Social media and email marketing act separately as great marketing tools. So why not use both simultaneously as one fully integrated online marketing campaign? www.BreakThroughNetworking.org.

Networking 100

Networking Newsletter Social Media Email 100

Both Sides of the Table

AUGUST 24, 2010

I stumbled upon the Question, “ What-is-the-motivation-behind-writing-public-reviews-and-tips-as-on-Amazon-Yelp-Foursquare-StickyBits-etc &# and took the bait. Most UGC sites try to spend time converting lurkers to contributors. Ming Yeow Ng asked, “Would you consider Facebook a UGC site?&# Great question.

Technical Review 294

Technical Review Writing Content Sites 294

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. OSN 101 – Online Social Networking news and tips.

Social Media 220

Social Media Media Blogging Social Network 220

Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Technical Review 106

Technical Review Startup Innocal Mobile 106