socalTECH

MAY 28, 2014

Los Angeles-based financial software developer BlackLine Systems has hired its first, Chief Marketing Officer, the company announced today. BlackLine said it has hired David Downing, most recently the Chief Marketing Officer of NetSuite, as its first CMO. The company is backed by private equity firm Silver Lake.

Silver Lake 138

Silver Lake Marketing Oracle Equity 138

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

socalTECH

AUGUST 10, 2016

San Diego-based Illumina announced this morning that it has partnered with FlowJo , in a deal to develop and co-market software aimed at single cell genomics. Financial details of the agreement were not disclosed.

Software Development 100

Software Development Software Develop Development 100

socalTECH

AUGUST 21, 2017

Santa Barbara-based property management software developer Yardi said Friday that it has signed up Cortland Capital Market Services LLC, as a new customer. Cortland Capital Market Services, which is based in Chicago, provides investment servicing, and is using Yardi's Investment Management software.

Capital 113

Capital Services Marketing Santa Barbara 113

socalTECH

FEBRUARY 14, 2018

Los Angeles-based software developer Cornerstone OnDemand has a new marketing chief, saying on Wednesday that it has named Adrianna Burrows as the company's new Chief Marketing Officer. Burrows was previously at Stack Overflow, and previously also served as General Manager of Windows marketing at Microsoft.

Cornerstone OnDemand 113

Cornerstone OnDemand Marketing Demand Software Development 113

socalTECH

AUGUST 4, 2017

Irvine-based cybersecurity software developer Cylance said on Thursday that it has extended into the home market, and has rolled out its first software product for the consumer market, CylancePROTECT Home Edition. According to Cylance, the new software brings its AI-driven antivirus to the consumer security market.

Marketing 113

Marketing Software Development Software Pricing 113

socalTECH

JULY 13, 2018

Irvine-based cybersecurity software developer Cylance has launched a new product, aimed at the consumer market. The software is the first for the consumer market for Cylance, which supplies its AI antivirus software to corporate users under the name CylancePROTECT.

Artificial Inteligence 113

Artificial Inteligence Marketing Startup Software Development 113

socalTECH

DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

Marketing 100

Marketing OpenX Demand Sales 100

socalTECH

AUGUST 5, 2013

Redlands-based mapping software developer Esri is ramping up its efforts to reach out to third party software developers, saying Friday that it has launched a new, free developer subscription for its web, mobile, and online tools and services.

Develop 203

Develop Development Software Development Mobile 203

socalTECH

FEBRUARY 20, 2019

Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. Sinai previously had been at Salesforce, where he had been for eight years.

Marketing 113

Marketing Southern California Software Development Software 113

socalTECH

NOVEMBER 16, 2015

San Diego-based identity risk management software developer ID Analytics has named Eric Lindeen as the company's new Vice President of Marketing, the company announced this morning. Lindeen joins the company from Zoot Enterprises, where he was VP of Solution Marketing; he has served at Zoot since 1998.

Marketing 100

Marketing San Diego Software Development Software 100

socalTECH

JUNE 15, 2015

Calabasas-based network testing equipment and software developer Ixia has appointed a new Chief Marketing Officer today, saying that it has named Marie Hattar to the position.

Marketing 100

Marketing Calabasas Software Development Report 100

socalTECH

OCTOBER 6, 2014

Pasadena-based software developer Bluebeam Software has been acquired by German software company Nemetschek AG , the two said late Friday. According to the two, Nemetschek will pay $100M for BlueBeam, which is a developer of PDF software used for architecture, engineering, and construction.

Software 228

Software Tech Coast Angels Pasadena Angels Pasadena 228

socalTECH

JUNE 5, 2019

San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. Mapp said it would benefit from Webtrekk's market position in German-speaking countries.

Develop 100

Develop Development Marketing San Diego 100

socalTECH

JULY 15, 2014

reQall , the wearable software developer headed by former Apple Principal Scientist Rao Machiraju, said this morning that it has tapped MIT MediaLab Professor Alex (Sandy) Pentland as a strategic product advisor. Pentland has been called the " Godfather of Wearable Technologies ".

Ventura 246

Ventura Google Software Development Activity 246

socalTECH

JUNE 4, 2019

Los Angeles-based AcceleratXR announced on Monday that it has launched itself into the videogaming software development tools market, with a new, real-time networking engine.b According to AcceleratXR, it has created a new, real-time networking engine for games and extended reality applications.

Networking 113

Networking Marketing Software Development Los Angeles 113

L.A. Business Journal

OCTOBER 17, 2017

a share Tuesday after the marketing software developer announced an initial coin offering. Social Reality’s stock price spiked more than 70 percent to close at $4.90

Pricing 189

Pricing Software Development Software Marketing 189

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX 174

OpenX Mobile Advertising Software Development 174

socalTECH

JANUARY 25, 2013

San Diego-based marketing analytics software developer Anametrix has rolled out a new plug-in, which ties its analytics data directly into Microsoft Excel, the firm said Thursday.

San Diego 176

San Diego Software Development Tool Platform 176

socalTECH

APRIL 5, 2019

Los Angeles-based financial automation software developer BlackLine is taking aim at the college and university market, saying on Thursday that it has partnered with higher education software and services firm Ellucian.

Marketing 113

Marketing Education Software Development Los Angeles 113

socalTECH

MAY 30, 2013

developer of big data software for online marketing, has a new partner in its corner: enterprise software developer SAP. Retention Science, which is headed by Jerry Jao, develops big data software to help e-commerce companies retain their customers, and was part of MuckerLab. READ MORE>>.

Commerce 174

Commerce Resource Software Development Los Angeles 174

socalTECH

APRIL 26, 2012

READ MORE>>.

Incubator 219

Incubator Social Media Media Software Development 219

socalTECH

FEBRUARY 3, 2017

Irvine-based data analytics software developer Alteryx said yesterday that it has named Seth Greenberg as Chief Marketing Officer (CMO), and Scott Jones as Chief Revenue Officer (CRO).

Sales 100

Sales Marketing Software Development Software 100

socalTECH

SEPTEMBER 28, 2012

The acquisition of Quest is a significant part of bolstering Dell's software ambitions, with Dell saying that the acquisition will add 100,000 customers, 5,000 channel partners, 1,500 software sales and marketing experts, and 1,300 software developers to the Dell Software Group. READ MORE>>.

Software 171

Software Orange County Acquisition Software Development 171

socalTECH

MAY 15, 2013

In the second piece of aerial drone news to come out of Southern California today, Santa Monica-based software developer DreamHammer said it has launched a beta of its drone control software, aimed at controlling unmanned drones and robotics from multiple, different manufacturers in a single system. READ MORE>>.

Software 187

Software Southern California Santa Monica News 187

SoCal CTO

FEBRUARY 13, 2013

We end up using WordPress a lot as the marketing front-end of our web sites. WordPress - we spent quite a bit of time talking about how you could do a lot with WordPress to provide simple forms of lots of functionality. WordPress is pretty easy to hack. And the back-end is something that a non-technical founder can manage.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

socalTECH

MAY 9, 2013

Los Angeles-based social promotions software developer PromoJam has rolled out a brand new tool today, a new visual social marketing product called Promotion Builder and DIY Visual Editor. product media marketing promotions social visual promojam' READ MORE>>.

Tool 178

Tool Template Design Los Angeles 178

socalTECH

APRIL 25, 2013

Los Angeles-based EV Connect , a new startup which helps install, manage, and integrate electric vehicle charging stations for the commercial and government market, announced an initial round of funding this morning. The company said the new funding will go towards sales, marketing, and software development. READ MORE>>.

Tech Coast Angels 180

Tech Coast Angels Keiretsu Funding Venture Capital 180

SoCal CTO

APRIL 28, 2014

Developers (and Founders) are challenged to know how much is okay in terms of bugs. I’m challenged getting developers to work with me when I can’t pay them market wages. Developers like to do things their way even when it doesn’t meet the needs of the business. The market is great for developers.

Develop 280

Develop Development CTO Coach CTO Hire 280

socalTECH

JANUARY 21, 2014

The company said it will use the funding for sales, marketing, and to enhance its software.

Software 153

Software Southern California SaaS Venture Capital 153

socalTECH

JANUARY 31, 2012

Santa Monica-based MomentFeed , the location analytics and marketing software development firm headed by Rob Reed, said today that it has partnered with location check-in company Foursquare.

Santa Monica 174

Santa Monica Software Development Software Activity 174

socalTECH

DECEMBER 3, 2013

Los Angeles-based social marketing software developer PromoJam said today that it is powering a digital, "Instagram Holiday Tree" for The Carlton Hotel in New York City, Caravan Stylist Studio, and 30 NYC fashion designers. PromoJam did not announce financial impact of the win.

Social Media 174

Social Media Design Software Development Los Angeles 174

socalTECH

DECEMBER 9, 2014

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. reachlocal reporting software saas marketing local business' READ MORE>>.

ReachLocal 138

ReachLocal Tool Woodland Hills Report 138

socalTECH

NOVEMBER 18, 2014

Irvine-based Blossom hopes so, and has just raised $31,000 in its Kickstarter campaign to help bring its product to market. McRae is Vizio''s current CTO and Head of Marketing; Kert was previously a software developer at Skype. Blossom was founded by Manrique Brenes , along with Matt McRae and Kaido Kert.

Software Development 159

Software Development Help Software Marketing 159

socalTECH

NOVEMBER 15, 2012

Irvine-based backup and disaster recovery software developer Paragon Software is extending itself into the service market, saying this week that it has launched a new Business Recovery and Continuity (BRC) Planning service.

Services 164

Services Software Software Development Pricing 164

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Questions Developers May Have Forgot to Ask So here are some of the questions that developers may not have thought to ask and a little bit of commentary around each question. Often this ties to marketing support. If so, are specific software development processes necessary?

Develop 396

Develop Development Startup SEO 396

socalTECH

FEBRUARY 4, 2013

San Diego-based enterprise IT management software developer ServiceNow reported this morning that it is expanding into the Japanese market, via a deal with Hitachi Solutions , a unit of Hitachi Group. Hitachi Solutions will provide implementation, training and first-level support for Japanese customers for ServiceNow.

San Diego 153

San Diego Training Software Development Software 153