Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. One of them is profitability.

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 4, 2013

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. In my opinion no amount of clever marketing or chest beating at conferences can create a market if you don’t have an amazing product to begin with.

Startup 401

Startup Customer Custom Technical Review 401

Both Sides of the Table

NOVEMBER 5, 2014

The press around the raise & company was fantastic and the promise of their technology – wireless charging that works as easily as WiFi – would positively affect many of our lives. uBeam’s tech does work and I have safely seen it demo’d in the real life many times. It can be one of the strongest motivators.

Technical Review 417

Technical Review Startup Software Review Course 417

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. If you’re interested in recruiting sales people, I wrote on the topic of startup sales people: who to hire & when – understanding the roles of Journeymen, Mavericks & Superstars.

Sales 346

Sales Startup Technical Review Customer 346

Both Sides of the Table

AUGUST 9, 2011

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. I started showing my partners more deals that I found interesting and doing loads of analysis on the future of markets I thought were ripe for disruption. tl;dr summary.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Both Sides of the Table

OCTOBER 30, 2014

As I’ve written about recently, at Upfront Ventures we started talking a couple of years ago about wanting to fund stuff with more meaning. I think this is a combination of being realists as venture capitalists that outsized returns in our funds must come from taking on bigger, more impactful projects that can move markets.

Technical Review 418

Technical Review Software Review CTO Hire IP 418

Both Sides of the Table

NOVEMBER 15, 2010

Everyone seems to be in such a rush to get shacked up these days. You’ll be able to give them an update on key hires, pilot customers, key tech innovations – whatever. Swing by their offices to make it easy for them to say yes and promise not to take up more than 30 minutes for the update (and stick to it).

Invest 411

Invest Technical Review Venture Capital Startup 411

Startup Professionals Musings

MAY 25, 2022

Business partners can be co-founders in a startup, multiple owners of an existing business, or a joint venture. You need to do the due diligence to make that decision before you sign away your equity. I was pleased to see this approach highlighted as well in a new book for startups, “ Zero to IPO ,” by Frederick Kerrest.

Technical Review 125

Technical Review Satisfaction Summary Startup 125

Both Sides of the Table

MAY 1, 2014

It’s the company that evokes fear into more startups and venture capitalists looking to fund eCommerce businesses than any other potential competitor. He would pick up stuff from your apartment and bring it to storage for you and he could save money by having that facility be off site. And could we then compete?”

Technical Review 380

Technical Review Software Review CTO Hire Startup 380

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. What''s your background and how did you end up at YP? Our whole product and technology team is about 500 people. Talk about the technology behind your operations here?

Technical Review 223

Technical Review Glendale Advertising Google 223

Both Sides of the Table

MARCH 30, 2011

I’m a very big proponent of the “lean startup movement&# as espoused by Steve Blank & Eric Ries. In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

Both Sides of the Table

APRIL 3, 2014

Most technology startups seem to be funded by product people or business people. My first startup was no different. This is why I tell startups that most seasoned sales execs aren’t right for startups. Here’s what I learned in running my first startup. Startups are the art of the possible.

Sales 382

Sales Help Startup Pricing 382

TechCrunch LA

FEBRUARY 6, 2022

Hello friends, and welcome back to Week in Review ! Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. other things.

Marketing 246

Marketing Newsletter Technical Review News 246

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

Startup Professionals Musings

JANUARY 24, 2021

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. This is the mysterious and dreaded due diligence process, which can kill the whole deal.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Both Sides of the Table

FEBRUARY 12, 2019

As a result of the IPO window shifting we saw a massive inflow of public-market capital into the latest stages of venture. In this post I set out to explain why the seed market emerged as its own category in the first place and why it’s declined as of late. ( The “A Round” of my startup in 1999 was $16.5

Venture Capital 328

Venture Capital Invest Seed Funding Startup 328

Both Sides of the Table

OCTOBER 19, 2014

Andrew & Petri posed a question to me, “If Walt Disney were starting his company today, what kind of company would he build? They had all of their character development started (they showed up mock-ups) and the basic gameplay for Game 1 was through through (but not yet built).

Funding 373

Funding Technical Review Startup Screening 373

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market. Private markets for stocks are the opposite.

Startup 336

Startup Pricing Technical Review Marketing 336

TechEmpower

JULY 31, 2023

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. Proving your Business Model Works - Build, Define, and Review But how do you prove your numbers? Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect).

Metrics 260

Metrics Startup Slides Technical Review 260

Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. If you’re an early-stage enterprise startup services revenue is exactly what you need. We like software.

Startup 403

Startup Sales Software Review Technical Review 403

Both Sides of the Table

APRIL 4, 2011

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. You already know it from your personal lives.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise.

Technical Review 384

Technical Review SEM SEO Marketing 384

TechCrunch LA

OCTOBER 5, 2020

Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to Covid-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Startup Professionals Musings

JANUARY 8, 2023

Recently, I’ve seen a lot of discussion about bringing the work back home, since costs have gone up in less-developed countries, there are issues with intellectual property, and time zone and language differences make management difficult. It’s easy to find companies in certain countries that will quote cost reductions up to 75 percent.

Software Review 114

Software Review Technical Review Outsource Development Outsource 114

InfoChachkie

OCTOBER 20, 2014

According to a recent Forbes article , UC Santa Barbara''s Technology Management Program offers students a superior startup education over the University of Pennsylvania (home of Wharton), as well Harvard, Northwestern and even its acclaimed southern neighbor, the University of Southern California. Don''t go to Wharton or Harvard.

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

Both Sides of the Table

NOVEMBER 16, 2014

One of the vivid memories I have from being a startup CEO is the feeling that most people in your company have a look in their eyes that like they can do your job as well as you. But if you level up , raise capital and grow customers, revenue and staff – life changes. Marketing of course often feels the opposite.

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

SEPTEMBER 15, 2014

If you’re funding the same stuff as everybody else and if you started your activities when the clues were obvious you’re much less likely to drive enormous returns. In other words, if it seems this obvious to us then it must be this obvious to many other investors and probably to many other teams gearing up to compete.

Funding 362

Funding Technical Review Ideas Startup 362

Both Sides of the Table

DECEMBER 17, 2013

I’ve written a lot about recruiting and hiring at startups including my controversial post on whom not to hire and my rapid response to the flame war. We will have to build (or buy) technology in this area.” If they’re not buying you need to be marketing to them not selling to them.

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

FEBRUARY 14, 2010

of all statistics are made up. Here’s how I learned my lesson: I started my life as a consultant. Fortunately I was mostly a technology consultant, which meant that I coded computers, designed databases and planned system integration projects. People throw them around at cocktail parties. I say it deadpanned.

Statistics 415

Statistics Startup Report Research 415

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Both Sides of the Table

JANUARY 6, 2014

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. Most experienced VCs won’t push you to give up founder control at this stage of the business nor should they. Reviewing financial & operational performance. As You Start to Mature.

Startup 325

Startup Sales Technical Review Software Review 325

Startup Professionals Musings

APRIL 18, 2021

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Both Sides of the Table

MAY 5, 2011

I’m inspired by the enthusiasm of the young, emerging startup ecosystem that is here. Seattle should be the envy of any non Silicon Valley tech community in the country. As I gear up to give a keynote at the annual Seattle 2.0 As I gear up to give a keynote at the annual Seattle 2.0 I will start recruiting soon.

Venture Capital 317

Venture Capital Technical Review Startup Press 317

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347