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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans.

Marketing 380
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. One of the masters of this in the startup technology world is Flurry.

Marketing 389
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. People often ask me why I started blogging. It really started simply enough. Struggling to come up with enough topics?

Blogging 373
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

At our mid-year offsite our partnership at Upfront Ventures was discussing what the future of venture capital and the startup ecosystem looked like. This happens slowly because while public markets trade daily and prices then adjust instantly, private markets don’t get reset until follow-on financing rounds happen which can take 6–24 months.

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Should Startups Announce Their Funding?

Both Sides of the Table

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. I will add to this as I write more in the coming weeks on the topic. For starters, once you announce your competitors instantly will start tracking you.

Startup 355
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The Very First Startup Founder You Need to Invest in is You

Both Sides of the Table

In the comments section a clever question popped up about whether I would have invested in myself before I became an investor. In fact, my salary never caught up with my pre startup salary across 2 companies and 8 years. Sometimes the discussion veers over into whether or not he or she should get an MBA before trying a startup.

Startup 409
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Top 120 Startup Posts for 2010

SoCal CTO

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?

Startup 378