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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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53 Questions Developers Should Ask Innovators

TechEmpower

” or “Are you developing for desktop, tablet, mobile, or all three?” Are you targeting desktop, tablet, or mobile? Most new sites need to account for mobile delivery – but on the other hand, not every MVP needs both desktop and mobile versions. Do you need to process user-contributed media?

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5 Marketing Software Tools Every Business Should Have

Inverted Software

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. Hootsuite helps you publish and track content by connecting to all of your social media accounts. ConstantContact is email marketing software.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore.

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What You Missed On Your Holiday Vacation, SoCal Technology Edition

socalTECH

In the latest roundup of fundings (big few weeks for San Diego, apparently): PatientSafe Solutions ($20M, San Diego, mobile health). Independa ($5M, San Diego, software for senior independence). TapIt Media acquired for $23M by Phunware. Solarflare ($22M, San Diego, high speed networking). How to find a startup mentor.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. Deploying software in the cloud?

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Callaway and Uber Partner | The Next Wave In Event Transportation

Tech Zulu Event

However due to much controversy and competition, the same hasn’t played true while at large events (*cough* SXSW ). Few have tried in recently months with little success; generally due to city regulations on competing with the local taxi services, but Callaway’s social and brand presence should help this be success.