Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

FEBRUARY 1, 2014

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Press 105

Press Social Media Startup Training 105

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. But succinctly this press places a marker in the ground for your company. But with fragmentation of the press people just miss stuff.

Startup 355

Startup Funding News Press 355

Berkonomics

APRIL 28, 2022

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. The post Here are tricks to find yourself on social media. Finding your needle in the haystack. Start with a simple tool. Be where they are.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

socalTECH

FEBRUARY 7, 2012

GraphEffect, which is led by James Borow, said it added Melissa Greenberg, Alexandra Press, and Mandy Majchrzak as Directors in the various offices; Greenberg was at DailyCandy, Press was at Neo@Ogilvy, and Majchrzak was at [x+1] and turn. READ MORE>>.

Press 196

Press Social Media Santa Monica Media 196

socalTECH

SEPTEMBER 17, 2009

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. Brands lagging in new media shrank by 6 percent.

Social Media 133

Social Media Media Newsletter Press 133

Startup Professionals Musings

MAY 22, 2019

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Press 96

Press Entrepreneur Social Media Training 96

Both Sides of the Table

NOVEMBER 5, 2012

But the narrative in the press about Al Gore was that he was a smarmy know-it-all. No matter how smart or knowledgable Gore was he couldn’t get a break in the media. Bush had the opposite narrative in the press. Obviously press narratives of people are characterizations that seldom match reality.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

Both Sides of the Table

OCTOBER 26, 2014

And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. Have a point-of-view – Too many senior executives are risk averse when it comes to talking with the press so they tend to either be milquetoast in their responses or sit on the fence. Just don’t spam people.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

MARCH 24, 2014

And while of course the founders & management deserve all the credit for Maker’s success and will no doubt get their accolades in the press, from an investor perspective, Dana & I were hugely active in the company for years behind the scenes in recruiting, PR, product strategy, M&A, etc.

Venture Capital 387

Venture Capital Downey Writing Press 387

socalTECH

JUNE 15, 2010

For today's Insights and Opinions section, where we feature articles from the thought leaders in Southern California's high tech industry, Jeffrey Swartz takes a look at the overwhelming flood of social media , and how to deal with it. Social media had arrived. Read all of Jeff's insights into how not to drown from social media.

Social Media 113

Social Media Media Case Study Southern California 113

Both Sides of the Table

JUNE 29, 2014

This was pre social media. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform. It shouldn’t be a one-way media publishing platform. Background. They are synergistic.

Social Media 307

Social Media Blogging Media Startup 307

Both Sides of the Table

JANUARY 23, 2011

I pointed out the fact that they only ever talked to the press when the had an announcement and that it was a continual process. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. Make sure you’re not spewing out meaningless reams of press releases.

Startup 349

Startup Writing Press Blogging 349

InfoChachkie

NOVEMBER 7, 2011

Throughout his career, Kevin has had tremendous success garnering press. During the late 1990’s, DoubleClick was often the media’s punching bag whenever Internet privacy concerns were discussed. More recently, Kevin has generated positive attention, as the press is anxious to see if he can replicate his multiple billion dollar exits.

Press 260

Press Software Review Startup IBM 260

socalTECH

OCTOBER 21, 2010

John Doerr, Managing Director at Kleiner Perkins, said, at a press conference announcing the new sFund, that the world is in the "third wave of incredible, disruptive innovation," in the social space. KPCB said its new sFund will focus on the next generation of social entrepreneurs.

Social Network 201

Social Network Press Conference Networking 201

Berkonomics

JANUARY 7, 2016

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. You might consider a special page on your website just for links to positive press and mentions. Be where they are.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

Both Sides of the Table

MAY 7, 2013

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. hours of TV / day. hours of TV / day. They read less than 30 minutes.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. We listened way too much to what the press said. It kind of reminds me a bit of how “social media experts&# are talking to customers today). Create a great press-kit that you have easily accessible on your website.

Startup 310

Startup Venture Capital Press Journal 310

socalTECH

JUNE 21, 2012

The acquisition of Los Angeles-based Savings.com is apparently worth over $100M, plus an unspecified additional amount based on future performance of the firm, according to new numbers provided to the press by acquiring firm Cox Target Media. Savings.com is a provider of online coupons and deal information. READ MORE>>.

Rustic Canyon 168

Rustic Canyon Journal Press Acquisition 168

Both Sides of the Table

SEPTEMBER 27, 2012

Local Press / Websites / Organizational Tools – New York has an amazing startup scene and the energy and momentum is palpable. It also has a built-in advantage in telling the world how awesome it’s doing – it’s the center of the media world. Local press matters. ” that is right around the corner.

Startup 378

Startup Venture Capital Press San Diego 378

Startup Professionals Musings

FEBRUARY 26, 2022

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Media 118

Media Tips Social Media Startup 118

socalTECH

SEPTEMBER 28, 2010

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. The round was led by BlueRun Ventures, and also included prior investors The Associated Press and others.

News 154

News Mobile Press San Diego 154

socalTECH

NOVEMBER 14, 2012

The company told users this week on Instagram that they can submit pictures of BMWs--making sure they are geotagged and hashtagged as #BMWUltragramer--to get a chance to get access during the LA Auto Show's Press Day. Instagram--which is now owned by Facebook--lets users share photos with their friends and others using their mobile phone.

Orange County 185

Orange County SoCal Southern California Social Media 185

socalTECH

JANUARY 15, 2013

MySpace , the online social networking site which is now owned by Specific Media, has finally rolled out its new, Justin Timberlake-inspired web design, in conjunction with the release of a new single from Timberlake and JAY Z. READ MORE>>.

Design 159

Design Web Design Social Network Press 159

Both Sides of the Table

OCTOBER 19, 2014

Andrew & Petri posited that a modern media company would build lovable characters that span video games, online digital media, lovable plush physical toys and then ultimately find its way to the big screen. If you can engage massive online audiences they will come en masse to bigger budget theatrical releases.

Funding 373

Funding Technical Review Startup Screening 373

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

TechCrunch LA

AUGUST 7, 2019

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. Fox said at every press conference one or two questions would be about what songs teammates played before games. ” Earbuds founder Jason Fox. Image courtesy of Earbuds.

Entertainment 224

Entertainment Social Media Social Network Media 224

Both Sides of the Table

AUGUST 15, 2012

We live in an era where the press espouses the entrepreneurs who have five startups. We have Ian Rogers , the CEO of Topspin Media on our board. I recently read Brad Feld’s thought provoking piece encouraging founders to sit on the board of another startup company. So I was intrigued by Brad’s post. .”

Startup 294

Startup Carson Summary Press 294

Both Sides of the Table

AUGUST 27, 2012

He didn’t mean to make a media storm out of it – it was a simple comment on his Facebook page. But then Marc Andreessen weighed in – as did I and several others – and the media picked up on his comments. Enter social media and its importance as a traffic source. ” My 3.5 There are giant redwoods.

Technical Review 299

Technical Review Venture Capital Yammer Google 299

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

Startup Professionals Musings

DECEMBER 17, 2012

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Training 93

Training Media Entrepreneur Social Media 93

socalTECH

JUNE 17, 2010

For today's Insights and Opinions section, Nicole Jordan , who has been instrumental in bringing together the Los Angeles technology industry over the last few years, talks about the issues that come when a CEO is out of sync with their target market and the media, and how PR pros deal with it. They just aren't getting it," she said.

Press 147

Press Startup Media Web 147

Both Sides of the Table

NOVEMBER 8, 2011

To give visibility to these companies to: Sources of funding (angels / VCs), business development partners, mentors who have themselves built successful companies, the press and potential employees to hire. He previously co-founded Charlie , a Los Angeles based media company and interactive agency. This education will continue.

Venture Capital 287

Venture Capital Funding Startup GRP Partners 287

socalTECH

FEBRUARY 26, 2013

The firm's founder, Lin Miao, also has drawn some controversy in the past TechCrunch's Michael Arrington has called Miao's last company, Tatto Media, a scam , for billing people for products they never receive and using mobile billing text to sign people up for unwanted services. READ MORE>>.

Incubator 159

Incubator Press Los Angeles Mobile 159

socalTECH

APRIL 13, 2011

Hodges was most recently Head of Global Sales at the Associated Press, and also has served at Nokia Interactive, Enpocket, and Discovery Communications. Verve develops mobile news applications for publishers, and also is the developer of the mobile Associated Press iPhone app. Hodges will be based in New York, Irwin in Washington, DC.

Press 165

Press San Diego Mobile News 165

Technology Council

JULY 31, 2008

Check out the newly released August edition of the SCribe Newsletter. Catch up on the latest news, see our upcoming event schedule, or visit the Website of the sponsors that make this all possible.

Newsletter 100

Newsletter Press Tech Coast Angels News 100

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.

Activity 164

Activity Conference Press Case Study 164