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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

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A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.

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Vantage Media Launches New Educational Marketplace Product

socalTECH

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. The firm said it has launched a new, post-secondary school marketplace today, called Vantage Media SchoolSelect. READ MORE>>.

Education 100
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Donut Media's Matt Levin On Creating A New Car Enthusiast Brand

socalTECH

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck. What is Donut Media?

Media 177
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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

Unfortunately, what I see in this Internet age is information overload, and new product differentiation is harder than ever before. In this context, based on recent feedback , over 30,000 new products get introduced every year, and 95 percent fail, primarily because they don’t stand out over existing alternatives.

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Many Entrepreneurs Are Too Busy, But Not Productive

Startup Professionals Musings

That’s productivity. In a recent FranklinCovey study, respondents indicated that 40 percent of their time was being spent on things that were not important to them or their companies. That is a huge hit on productivity. Practice productivity planning with your key team members. That’s extraordinary productivity.

Product 111
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. You will likely be amazed at the kind of requests you get, and what you can learn, which could lead to new opportunities, new products, and new customers.