socalTECH

JUNE 27, 2013

Santa Monica-based Demand Media has made an interesting move this morning, launching a brand new, subscription fitness and nutrition program. Demand Media said it new Stronger program is part of a "key initiative" to expand its paid content porfolio. Stronger is an offshoot of Demand Media''s LIVESTRONG.COM site. READ MORE>>.

Demand

socalTECH

JUNE 24, 2014

in a Series A funding round, for the company''s social-focused, video tools. According to the company, the investment came from Upfront Ventures and Time Warner Investments, along with prior investors, Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert Downey Jr.''s s Downey Ventures. READ MORE>>.

Tool

Both Sides of the Table

JUNE 6, 2012

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? That was the only way.

Media

Both Sides of the Table

SEPTEMBER 15, 2013

Provide tools for creators that help them build viewership (the average Maker video producer is getting several 100% increases in viewership in the first year of working with us). Offer tools to allow content producers to build their own websites & mobile apps.

Networking

Both Sides of the Table

MAY 28, 2016

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The bad was that it seems like when I shared media on Facebook I wouldn’t get any heat initially so Twitter was my go to place to share my blog. Social Media.

Social Media

socalTECH

JULY 11, 2017

Pasadena-based Spokeo , which offers up an online "people search" tool, said it has launched a new product specifically aimed at the law enforcement market. According to Spokeo, the new tool will help officials better track down, monitor and contact individuals.

Social Media

Berkonomics

JANUARY 7, 2016

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. There is still a great place for traditional advertising.

Social Media

Berkonomics

APRIL 28, 2022

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. Start with a simple tool. There are tools to inform you when your company name or personal name is mentioned. Be where they are.

Social Media

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you sent multiple Tweets you’d want to know which time of day was more effective.

Marketing

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool.

OpenX

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

Artificial Inteligence

socalTECH

FEBRUARY 15, 2018

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

Social Media

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media

socalTECH

MAY 14, 2019

said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. The startup did not announce the pricing behind the tool. Pasadena-based startup Soulmates.AI READ MORE>>.

Social Media

socalTECH

OCTOBER 15, 2019

Irvine-based content moderation software developer WebPurify says it has enhanced its tools with a new tool, which allows its users to automatically detect text in memes and other images in blogs, forums, social media apps, children's sites, in-game chats, and more.

Tool

Tech.Co

JANUARY 15, 2018

My first cofounder, Eric Olson, and I launched “Tech Cocktail” events to connect the Chicago startup and technology ecosystem before products like Eventbrite, Twitter, and other social and organizational tools were readily available, yet we quickly amassed crowds of hundreds at each event. Needless to say, very little of it was easy.

Media

socalTECH

JANUARY 29, 2019

Los Angeles-based FanAI , a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media , the two announced this morning. Waypoint's tools include an API which connects with Twitch, to better profile and understand Twitch viewers. READ MORE>>.

Artificial Inteligence

socalTECH

JULY 8, 2019

Los Angeles-based Hawke Media , which provides social marketing and other services, says it has named a "Preferred Agency Partner" for Facebook. Hawke says the partnership gives it access "advanced tools, resources, training and support" among other resources.

Media

TechCrunch LA

JUNE 28, 2018

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. “I n media and entertainment there are lots of isolated studios around the world.

Hollywood

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. Pricing on the new tool was not announced. READ MORE>>.

Mobile

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company

socalTECH

APRIL 24, 2015

In the world of sports, getting high school sports scores have always been an issue for local media, such as newspapers and television stations. The next thing was our exit partners on my prior firms had all been media companies, and I had worked with those media companies for many years, and know how they work.

Media

socalTECH

NOVEMBER 29, 2018

Los Angeles- and Boston-based Shift Media Holdings , a developer of software tools used for collaboration by entertainment enterprises, brands and agencies, has been acquired by Los Angeles-based private equity investment firm Marlin Equity Partners.

Equity

socalTECH

MAY 1, 2014

Los Angeles-based venture investor Upfront Ventures has scored a win at social media analytics and measurement startup Awe.sm San Francisco-based Unified , a provider of cloud marketing technology, said it has acquired Awe.sm, and will integrate Awe.sm''s social media measurement tools into its products. this morning.

Social Media

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Maple Media raised its original capital from Shamrock Capital, the investment firm managing money for the Disney family.

Acquisition

socalTECH

SEPTEMBER 22, 2016

Santa Barbara-based data visualization software developer Graphiq , and media measurement provider mediaQuant said on Wednesday that the two are in a new partnership, which will make mediaQuant's data available via Graphiq's visual tools.

Media

socalTECH

MARCH 19, 2020

Venice, California-based Snapchat is launching its new set of health and wellness tools, well ahead of schedule, due to the growing threat of the COVID-19 virus threat, and will surface educational information on the new virus and health measures, as well as mental health content. READ MORE>>.

Snapchat

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. and why social is so important in today''s content world.

Downey

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners. Gocke told us more about the company and what it's doing. What is Fliptu?

Social Media

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. While Hide.me

Tool

socalTECH

JANUARY 27, 2015

Venice, California-based Snapchat --already an indispensable communications tool for the always-on, mobile generation--is looking to become an even more important part of its user''s lives, with a new feature it calls Discover. publishing publisher discovery socialmedia media social information news snapchat' Launch video embed below.

Snapchat

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

Social Media

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

Advertising

Both Sides of the Table

MAY 7, 2013

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. hours of TV / day. hours of TV / day. They read less than 30 minutes.

Media

L.A. Business Journal

AUGUST 31, 2018

Sixteen-year Warner Media veteran Kristen O’Hara joining Snap Inc.; Electric scooter company Bird launches new tools for cities to manage e-scooter fleets; web security firm Signal Sciences Corp. inks deal with health care platform Castlight Health Inc.

Media

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. In the meantime, Groupon came along, and our media customers started to lose advertising. That tool is being used to drive traffic and acquire emails, which is why it's a part of Deal Current. READ MORE>>.

Platform

TechCrunch LA

JANUARY 14, 2019

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. ” So the two founders began contemplating what a new, low-cost, high-touch media network might look like.

Social Media