Scaling Sales: Arming & Aiming – Objection Handling
Both Sides of the Table
NOVEMBER 2, 2010
Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. But to effectively scale a sales team you need to codify it, train your sales teams, monitor results, refine your messages and then refine the training / rollout to your teams. It is tacit knowledge.
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