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New software lets marketers better leverage social media influencers

StartUp Beat

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests. James Creech- Co-Founder & CEO at Paladin Software. “In

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Don’t go on a phishing trip!

Berkonomics

Dave’s note: Our guest author this week is Kevin McDonald, Executive Vice President and Chief Information Security Officer at Alvaka Networks, a network services and security firm in Irvine, California. Many websites are compromised and have been hacked with or set up with embedded nefarious software.

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5 Startup Cost Realities Most Founders Underestimate

Startup Professionals Musings

For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product. Now, with powerful high-level tools and open source software, winning smartphone apps can be built by a good hacker for a few thousand dollars.

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7 Keys to Using Your Network to Test Your Product

Tech Zulu Event

We’d like to think the successful testing was a result of diligence in our communication and persistence with our test users, but in reality we were just lucky to have the perfect test group. The post 7 Keys to Using Your Network to Test Your Product appeared first on TechZulu. How was the group assembled?

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CapLinked Raise $1.6m Series A Round & Appoint Adam Sroka As VP Technology

Tech Zulu Event

Jackson added, “FinTech has traditionally lagged behind the innovation that’s happening in other areas of enterprise software. 25 Years of Writing Code. Jackson and Christopher Grey CapLinked is used by companies to raise capital, sell assets, syndicate deals, manage M&A transactions, conduct due diligence, and network.

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10 Things You Need for Your Social Media Road Trip

Daradiction

Ever since two friends and I staged a two-week jaunt around the Midwest to attend a great new conference earlier this year, I’ve been more and more aware of a growing trend: the social media road trip. As promised, here are ten must-haves for planning and executing a successful social media road trip. Plan for WiFi.

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Callaway and Uber Partner | The Next Wave In Event Transportation

Tech Zulu Event

However due to much controversy and competition, the same hasn’t played true while at large events (*cough* SXSW ). Few have tried in recently months with little success; generally due to city regulations on competing with the local taxi services, but Callaway’s social and brand presence should help this be success.