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SodaHead Signs Slurpee

socalTECH

Sherman Oaks-based SodaHead , the online polling and questions and answer site, said today that it has launched an integrated campaign with the Slurpee brand. SodaHead did not disclose details of the win, but said the campaign includes a poll question, skinned homepage, email newsletter and banner ads.

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Cocodot Adds Free Electronic Invites

socalTECH

Among other news this week, Los Angeles-based Cocodot , the online invitations site started by former MySpace exec Shawn Gold, opened up a free tier to its invitations service, allowing users to now send out up to 1,000 online cards and invitations to others. READ MORE>>.

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GumGum Jumps Into Publishing With New Site

socalTECH

GumGum said it will publish original and curated content, a newsletter, awards and more focused on artificial intelligence and computer vision. GumGum said the industry had "no centralized, non-technical source on computer vision" aimed at mass audiences before The Visionary.

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Curating The Web Using PublishThis, with Matt Kumin

socalTECH

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? Prior to starting PublishThis, I was the General Manager for Edmunds.com, the automotive site here in Santa Monica.

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MediaPass Wins New Publisher, RightWisconsin

socalTECH

MediaPass said that the Journal Broadcast's RightWisconsin , a political site, is using MediaPass for a new, paid subscription system.

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Be Jane Sold

socalTECH

Burbank-based Be Jane , the angel funded, online home improvement site focused on women, told its users that it has sold the web site to an undisclosed buyer, according to reports. The firm said in a newsletter to users that the buyer was a "perfectly suited partner" in the home industry.

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StartupRoar Adds Personalized Subscriptions

SoCal CTO

That means that the site now allows users to sign-up and have their content personalized based on their interests. What's new now is that the site allows you to sign up and provide your Twitter and LinkedIn information. The site will look at your activity on these sites and the content of what you share.

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