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Vive Organic Gets $13M

socalTECH

Venice, California-based Vive Organic , an organic "wellness" drink brand, said today that it has raised $13M in a Series B funding round. According to Vive Organic, it will use the new funding to expand its digital footprint, for its pipline, and to make it products more accessible to consumers nationwide.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Some of this can be attributed to the exponential growth in e-commerce and direct-to-consumer businesses as a result of the pandemic and global lockdowns?—?eCommerce There are plenty of talented, smart founders out there but you’d be surprised how many don’t have that “unfair advantage” when it comes to their product and audience.

Product 424
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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. Even in a new startup organization, it’s easy to become convinced that a percentage of unhappy customers is normal.

Company 152
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Events.com Aims To Connect Event Organizers, Consumers

socalTECH

San Diego-based Events.com --founded by one of the co-founders of The Active Network--is hoping to make it easier for event organizers and event goers better plan and find events, the company said this week. Events.com says it already has 70 employees--split between La Jolla, Newport Beach,and Ottawa, Canada--working on its products.

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YP Launches New Organic SEO Service

socalTECH

According to YP, the new product will help local businesses earn top rankings in their organic search results. YP said the new product provides local businesses with a mobile responsive, content-rich website, supported by a full range of SEO services designed to improve rankings on Google and other search engines.

SEO 133
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Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

In addition, consumers have traditionally been reluctant to share personal information with any non-human entity, fearing some misuse or privacy invasion. Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things ,” David W. Context-comfortable consumers – 27 percent. Reluctant consumers – 44 percent.

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5 Startup Funding Models That Depend On The Consumer

Startup Professionals Musings

Product pre-order model. With this model, a startup pre-sells their product early, at a cheaper price, in exchange for a pledge. The crowd gets the satisfaction of helping, with minimal risk, and no expectation of any high return. Marty Zwilling.

Funding 141