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Who cares about customer loyalty?

Berkonomics

How about forced loyalty , if you happen to have a monopoly in your niche? A competitor could find easy pickings here, with direct marketing to habit shoppers with coupons, special prices, and exciting promotions. And in your years, you may have experienced all of these. Customers hate this, especially when they have a complaint.

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Customer loyalty comes in four special forms.

Berkonomics

How about forced loyalty? A competitor could find easy pickings here, with direct marketing to habit shoppers with coupons, special prices, and exciting promotions. Your discount coupons, use of Groupon or other third party source, predatory pricing, or the high cost of ad word purchases is rarely sustainable. Free advertising.

Customer 156
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SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. A hybrid of the SaaS model is emerging.

SaaS 215
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. No matter how passionate you are about your solution, it doesn’t mean that if you build it, they will come. Customer support is more than handling exceptions.

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6 Ideas To Recover From Business Resource Challenges

Startup Professionals Musings

Every startup needs to think hard daily about what problem or challenge is holding back progress, what really matters today, and what entirely new possibilities exist. Startups funded by rich uncles rarely think about productivity. Adding priced services is another way to augment a product business.

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Train them fully, give them authority, make them accountable, and tie their pay to customer satisfaction. How they see you deal with and talk about peers, partners, team members, and customers tells them what the real rules of conduct are for customer service. Know your customers intimately.

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You Need Customer Loyalty, Not Just Satisfaction

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.