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Yardi Adds Social Media Marketing Features

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Santa Barbara-based apartment leasing software suite developer Yardi has expanded its software to handle social media marketing, according to the firm. Yardi said it has expanded its Yardi Marketing Suite to now handle social media marketing, including a Facebook application and links to Twitter.

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Make It Work Expands Into Web Services

socalTECH

Santa Barbara-based Make It Work , the in-home computer and electronics service and help firm headed by Eric David Greenspan, said this week that it has launched a new web and social media services arm. Tags: makeitwork services social media. READ MORE>>.

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iStoryTime Gets $2M

socalTECH

Santa Barbara-based zuuka Group , the firm behind the iStoryTime line of mobile children's books, said today that it has raised $2M in a Series A investment round. The company said that the investment would go towards expansion into more mobile platforms, social media, and for new content partnerships.

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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. What is massively different from now and when I wrote the book is that social media didn’t exist back then. Marketing is free or cheap because of social media. I am just willing to grind it out.

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RingRevenue Powers New Ad Firm

socalTECH

Santa Barbara-based RingRevenue , the pay-per-call technology firm headed by Jason Spievak, is powering a new direct reponse marketer, As Seen Anywhere , also based in Santa Barbara, the two firms said today. According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising.

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The Resumator Gets $2.1M From Rincon

socalTECH

Rincon Venture Partners , the Santa Barbara-based venture capital fund run by Jim Andelman , John Greathouse , and Brian Kelly , has led the investment in a developer of social recruiting software tools for companies, The Resumator. Rincon led a $700,000 Series A round in 2011 in The Resumator. READ MORE>>.

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Citrix GoToTraining Adds Social Features

socalTECH

The Santa Barbara-based arm of Citrix Systems , which develops GoToMeeting and other online communications and sharing software, said today that it ad tied its GoToTraining training software with Twitter, Facebook, and LinkedIn.