Startup Professionals Musings

FEBRUARY 21, 2011

Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Eighteen to twenty percent of the revenue is services. 250 billion is made by the little spas.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Advertising is all about getting the most results for the least cost.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. It’s also one of the most accountable, with in-depth data provided by search engines about performance. You can start an SEM campaign with as little as $50 today and get results very quickly.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. It’s also one of the most accountable, with in-depth data provided by search engines about performance. You can start an SEM campaign with as little as $50 today and get results very quickly.

Custom 60

Custom Customer Marketing Social Media 60

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. It’s also one of the most accountable, with in-depth data provided by search engines about performance. You can start an SEM campaign with as little as $50 today and get results very quickly.

Social Media 55

Social Media SEM Startup Advertising 55

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. End of story. LTV is imprecise.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

NOVEMBER 27, 2011

You are now reading one of about 50 million out there already. For businesses, these are now prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Blogs composed of video clips are called “vlogs.”

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Yes, long before Yelp or any similar service. Make sure they’re as passionate about your space as you are (and have strong knowledge of your area).

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

InfoChachkie

OCTOBER 13, 2009

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Unfortunately, the paperboy has met the same fate as the iceman, milkman and diaper services. Boys To Men. Copyright © 2007-9 by J.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

socalTECH

AUGUST 16, 2013

He''s now transforming Luxury Link (www.luxurylink.com), a local luxury vacation travel company, and ramping up the service in a world where online travel marketplaces (HomeAway, AirBNB, and others) have been growing like crazy. Talk about Luxury Link? We grew our SEM and improved our ROI. I came out of that with two things.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

socalTECH

MAY 5, 2009

We had the chance to talk with co-founder John Tomich about the funding and the firm, which operates e-commerce sites for fashion brands and others. The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. John Tomich: We've been around for five years.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. About Richie Hecker.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. You can learn more about his experiences at johngreathouse.com _. —

Custom 164

Custom Customer Advertising SEM 164

Tech Zulu Event

SEPTEMBER 19, 2010

If you are just hearing about this event, or if you already heard about it but just wanted to know exactly what is going to be happening this week, then this is for you. Where can I find out about events happening during SMW? StartupDemo is an opportunity for early stage startups to showcase their new products and/or services.

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Startup Professionals Musings

MARCH 26, 2010

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Seed viral activity.

Marketing 56

Marketing SEM Blogging Design 56

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

socalTECH

SEPTEMBER 14, 2009

We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi? About eight years ago, I founded a recreation company, which, oddly enough, is now one of my own suppliers. Billy Fried: It's self funded, and I've invested about $300,000 to date. It's down in Laguna Beach.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

MARCH 23, 2013

Advertising is all about getting the most results for the least cost. If you do all these things right by displaying other people’s ads on your website or blog, you will make money from advertising – like Google and Facebook, who offer services for free, and still make millions in revenue. Tracking and performance reporting.

Paid Search 90

Paid Search PPC Organization SEO 90