socalTECH
JULY 27, 2012
A new, Los Angeles startup, AtomicMe , said this week that it is looking to tie together social networking activity with the interests users are passionate about--by sharing advertising revenues with those users.
socalTECH
FEBRUARY 5, 2021
Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 Magnite says the combined companies would have a full year, 2020 non-GAAP net revenue of $350 million. billion in cash and stock.
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Both Sides of the Table
SEPTEMBER 15, 2013
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.
socalTECH
NOVEMBER 1, 2011
Woodland Hills-based ReachLocal , which helps small and medium sized businesses place online advertising, released its results Tuesday afternoon, reporting a net loss of $4.6M on revenues of $98.6M. The firm saw an overall, 28 percent growth in its revenues from year to year, with particular growth in international markets.
Tech Zulu Event
APRIL 23, 2013
The fitness professional network develops business tools that make it easier for fitness professionals to run their businesses and keep their clients engaged between training sessions. Advertising revenue is generated from each site visitor, paid or otherwise. We have 115 paying customers right now. What is your business model?
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
socalTECH
FEBRUARY 15, 2011
On one hand, you've got publishers, on the other, advertisers. Even with quality publishers and advertisers, there's still a lag in payment timing between the advertisers and publishers of anywhere from 90 to 120 days. Jed Simon: The idea came from recognizing a pain point in the ad tech ecosystem.
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