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Should you cast your net where the big fish swim?

Berkonomics

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. One day a sixteen-wheeler full of returned product drove into his loading area. Aim high for that major account.

.Net 156
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Cast your net where the big fish swim.

Berkonomics

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. One day a sixteen wheeler full of returned product drove into his loading area.

.Net 235
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Recurring revenues: Oil or glue?

Berkonomics

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

Sales 296
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Cast your net where the big fish swim.

Berkonomics

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. One day a sixteen wheeler full of returned product drove into his loading area. Email readers continue here.]

.Net 166
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How big is your ocean? A lesson in TAM, SAM & SOM

Berkonomics

You, the lonely fisherman, must weave a net to catch your fish. Should your net be large and bulky, requiring more effort and expense to weave? Or should it be small and delicate, to catch those fish that would otherwise fall through the net? TAM, SAM & SOM? So, is your (SOM) serviceable obtainable market large enough?

.Net 156
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10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

New product process. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Make sure all team members have some connection with the product – has either used it, or sold it, or assembled it. Net result and reward. Failure is the best teacher.

Coach 137
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exploit your product and service differences. You must be able to highlight these differences between your products and services, and those of your competitors.