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Why Every Startup Needs To Select Customers Carefully

Startup Professionals Musings

Most startups are happy to find any customer, and will hang on for dear life to every one. Only later do they realize that some of these cost more than they are worth, or lead into commitments they can’t sustain, but no business wants to violate the golden rule that every customer needs to be treated as if they were the only customer.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you had huge customer growth but just didn’t focus on revenue that’s a different story. Gross Profit (also called Gross Margin or sometimes “Net Revenue”). And assuming they both had the same net profit margins (profit / revenue) then the former company would be much better off at the end of the year.

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With an ARR topping $250 million, LA’s vertical SAAS superstar ServiceTitan is now worth $8.3 billion

TechCrunch LA

That’s how much Los Angeles-based ServiceTitan , a startup founded just eight years ago is worth now, thanks to some massive tailwinds around homebuilding and energy efficiency that are serving to boost the company’s bottom line and netting it an unprecedented valuation for a vertical software company, according to bankers.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

Here are eight Southern California companies and the experienced, successful entrepreneurs heading up their efforts, who haven't had any problems finding investors--or customers--for their firms. Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp.

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Exploring A Brave New World Of Domain Names, With Rightside

socalTECH

To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media. Steve Banfield: What will become Rightside has been part of Demand Media. READ MORE>>.

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GrubMarket raises $60M as food delivery stays center stage

TechCrunch LA

GrubMarket has built itself as a profitable but quiet giant that underpins the fuel that helps companies in all of these categories by becoming one of the critical companies building bridges between food producers and those that interact with customers. Its opportunity comes in the form of disruption and a gap in the market.