socalTECH

APRIL 2, 2014

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 RBC Capital Markets, Needham & Company, Oppenheimer & Co, and Luma Securities. The IPO is the first, technology IPO out of Los Angeles since 2011.

Pricing 157

Pricing Clearstone Advertising Los Angeles 157

socalTECH

MAY 28, 2015

Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M round this morning, from Morgan Stanley Expansion Capital, along with NEA, Upfrot Ventures, First Round Capital, and the company's other exiting ivnestors. READ MORE>>.

Funding 100

Funding Santa Monica Advertising Platform 100

socalTECH

MAY 1, 2013

Los Angeles-based online advertising firm SocialVibe has a new CEO this mornig: co-founder Joe Marchese. Marchese had been President of the company from 2006 until 2011, when he departed to become Senior Vice President of Marketing and Digital for Fuse Networks. socialvibe executive online advertising' READ MORE>>.

High Tech 147

High Tech Advertising Los Angeles Networking 147

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising. READ MORE>>.

OpenX 174

OpenX Advertising Web Los Angeles 174

socalTECH

JANUARY 12, 2012

Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 Kilar disclosed the numbers in a blog post summarizing the firm's 2011. million paying subscribers to Hulu Plus. READ MORE>>.

Hulu 171

Hulu Advertising Content Blogging 171

Startup Professionals Musings

APRIL 1, 2011

Even though it has been a long haul, it’s nice to see some optimism surfacing in 2011. Just yesterday, a new study “ The PNC Economic Outlook: Survey of Small & Middle-Market Business Owners ” was published. Some companies turned to cutbacks over boosting financial reserves. Grab market share from competitors.

Study 89

Study Startup Pricing Guide 89

socalTECH

FEBRUARY 13, 2013

It's a new world out there for online marketers--users aren't just on their PC anymore, they're surfing the web, buying products, and using services across their tablet(s), desktops, and smartphone. So, how do marketers figure out if you're the same person to better target their ads? READ MORE>>.

Southern California 159

Southern California Advertising Examples Web 159

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. 100 discount for socalTECH readers use code SCTECH. See [link] (more)

Media 100

Media SoCalTech Advertising Mobile 100

Tech Zulu Event

MAY 2, 2011

The 2011 ARE is bound to go above and beyond last year’s event. For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space. Dates: May 17-18, 2011.

Software Review 73

Software Review Case Study Startup Technical Review 73

socalTECH

FEBRUARY 5, 2013

LaunchpadLA, which is among a number of startup accelerators which have emerged over the past few years and turned Los Angeles into one of the hottest startup markets in the nation, offers up $100,000 in an investment, free office space for four months, and access to mentors.

Class 168

Class Startup Web Design Mentor 168

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network. READ MORE>>.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

Both Sides of the Table

JANUARY 14, 2014

It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. The three largest webmail services had over 1 billion global users at the end of 2011. The reduction in screen size has made the economic model of Internet advertising totally inefficient.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

socalTECH

FEBRUARY 17, 2011

The buy puts ReachLocal squarely into the fast growing area of daily deals, but also potentially into competition with such companies as Groupon and LivingSocial. To get some perspective into ReachLocal's entry into the daily deals space and where it sees the acquisition fitting, we spoke with Zorik Gordon , CEO of the company.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. So I started introducing him to portfolio companies. On each subsequent meeting I’d learn a little bit more.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

JANUARY 14, 2011

MarketShare recently launched a rebranding effort for the company, and is in the midst of a major hiring and expansion phase. Wes Nichols: MarketShare is an analytics company. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Tech Zulu Event

SEPTEMBER 13, 2011

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. Funny Or Die doesn’t do any advertising.

Sites 61

Sites Marketing Social Media Social Network 61

socalTECH

DECEMBER 30, 2010

A number of companies in the portfolio delivered very strong operating results in 2010, which is exciting. Also, we had an investment in a company that went public this year, BroadSoft, which is one of 2010's best-performing IPOs. 2) Advertising in the Facebook ecosystem. 2) Advertising in the Facebook ecosystem.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

Tech Zulu Event

OCTOBER 20, 2011

After months of submissions and the amazing help from our judges , the Spotlight is shinning down on awesome companies that were born right out of Southern California. And now without further ado I present the Spotlight: LA Tech Fall Companies: Spotlight Companies. When: Thursday, October 27th, 2011 – 7:00 p.m.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

SEPTEMBER 19, 2012

Iroko Patners had , a souring relationship with YouTube, Google Ads Words, Amazon Web Services even though the movie streaming firm had about eight million YouTube streams a month, with a $1 million revenue run-rate in 2011. Why Africa in terms of why did we set the company up there? iROKO Partners was launched in December 2010.

Netflix 82

Netflix Marketing Technical Review Content 82

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” The old media companies were resistant to change. He decided to pivot.

Advertising 98

Advertising Santa Monica Startup Content 98

Both Sides of the Table

DECEMBER 27, 2011

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. It allows you many more exit opportunities.

Startup 418

Startup Venture Capital Sales Technical Review 418

Tech Zulu Event

AUGUST 31, 2011

Those who didn’t get a ticket in time, turned to Zaarly where tickets sold on the SUW “grey-market” for up to $450 per ticket (this being up for discussion with potential upcoming policy changes). Everyone joined back at Coloft at 9:00 AM the following morning and worked hard throughout the day.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

socalTECH

MAY 14, 2013

We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. Evan Britton: I''m an Internet market guru.

Google 236

Google Sites Startup Web 236

Tech Zulu Event

SEPTEMBER 13, 2013

Employers also have a hard time looking for viable candidates for their company. Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. We clearly went through some difficult transitions in the company. The company almost died. Then we rescued it from nothing around the end of 2011.

Mobile 86

Mobile Marketing Writing Startup 86

Tech Zulu Event

SEPTEMBER 11, 2013

Co-founded in 2011 by Sina Sohangir and Shahram Seyedin-Noor, GraphDive raised over $1 million in initial funding. The firm provides businesses with deep, actionable insights to drive future marketing campaigns, personalize online offers and segment their users including Fortune 500 companies and leading online businesses.

Equity 65

Equity Social Media Google Tool 65

Tech Zulu Event

JUNE 10, 2014

tech companies have raised more than $620 million in roughly 50 deals thus far this year,” a 78 percent increase over last year and a record for Silicon Beach. The real estate impact of this activity can probably be traced to the 2011 arrival of Google in the Frank Gehry-designed “binoculars” building on Main Street in Santa Monica.

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

Tech Zulu Event

DECEMBER 29, 2011

Just as we are summed up by the advertising methodologies of the 1950’s as unpredictable and irrational (The Economist, Sex and Advertising, 2011), not only are we both these traits, but also with the power of click-a-mouse comparison shopping we are perhaps pickier, more demanding and less ‘experience’ oriented over product features.

Customer 74

Customer Custom Advertising Demand 74

Tech Zulu Event

AUGUST 15, 2011

Their featured speakers, who range in marketing and business expertise, will lead four intimate breakout discussions. Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. Check them out below: Tony Adam, Founder/CEO, Eventify and Visiable Factors.

SEO 85

SEO CTO Coach Conference Social Media 85

socalTECH

OCTOBER 17, 2017

Most recently, Nimble was accepted into Microsoft's Accelerator, aimed at taking companies and scaling them through Microsoft relationships. We caught up with Jon about the company's entry into Microsoft's Accelerator, and also got his thoughts on how the world is different this time around for his latest CRM startup.

Startup 113

Startup Canoga Park Email Google 113

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jace Hall is the President and founder of HDFILMS INC.

Los Angeles 75

Los Angeles Angel Social Media Media 75

Tech Zulu Event

DECEMBER 26, 2011

Just as we are summed up by the advertising methodologies of the 1950’s as unpredictable and irrational (The Economist, Sex and Advertising, 2011), not only are we both these traits, but also with the power of click-a-mouse comparison shopping we are perhaps pickier, more demanding and less ‘experience’ oriented over product features.

Customer 72

Customer Custom Demand Advertising 72

Tech Zulu Event

NOVEMBER 25, 2013

We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. ” Article 1 discussed the digital revolution and how companies like Netflix and Hulu were taking over. Article 2 posed the question of “Where is advertising going in this new digital age?” FROM THE BEGINNING.

Entertainment 98

Entertainment Advertising Startup Media 98

socalTECH

JUNE 5, 2012

Garrett was most recently a venture capitalist at Crosscut Ventures, who helped identify and fund ShoeDazzle--co-founded the company with Beal, a fashion industry insider who was introduced to Garrett by prolific Los Angeles angel investor Paige Craig. The two sat down with us to explain the idea behind the company.

Startup 182

Startup Commerce Design Media 182

Both Sides of the Table

APRIL 25, 2011

It’s nearly impossible to get a services company financed by VCs. And stop effing around trying to create a product company.&#. If you really want to do a product business then hire a professional manager for your services company, quit that job and focus 100% on your product company. You’re a small fish.

Services 332

Services Venture Capital IP Startup 332

Tech Zulu Event

SEPTEMBER 13, 2012

Location based advertising and marketing is something that’s been attempted but not yet perfected. For Media companies – this could be huge. The holding company behind Mimiboard is Umuntu Media. Umuntu received funding in September 2011 – the amount was approx. With Mimiboard, its possible. www.umuntumedia.com ).

Advertising 91

Advertising Media News Content 91