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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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24/7 Media Expands Video Formats

socalTECH

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. The Social Slide Bar links users to social media sites like Facebook; the Action Button links to retailers like Amazon.com; and the Click-to-Long Play format features links to longer, branded content.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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2011 May be the Year of the IPO for Social Media

Startup Professionals Musings

At any rate, it seems only appropriate that social media sites, which have dominated the Internet over the past few years, will likely lead startups back into the IPO game. You need to work through a team of underwriters, who administer the public issuance and distribution of securities from a corporation.

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Top Ten infoChachkie Entries Of 2012 – The Year Of Syndication

InfoChachkie

2011 was the year of the video interview, in which I spoke with the likes of Guy Kawasaki, Len Short, Brad Feld, Naval Ravikant and Steve Blank. I also expanded the syndication of my articles to mainstream sites, such as TechCrunch, Inc. Exposure on these sites more than doubled my readership from 2011. and Forbes.

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Growing your Community

SoCal Tech Calendar

Monday, January 24, 2011 -- "Growing your Community with Alexis Ohanian" Tech Coast Angels Meet The Angels. Learn all the secrets that Alexis did to make reddit.com one of the top social media sites online! Online event. How do you grow your websites userbase to 8M/monthly?

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The Art of Leveraging and Maximizing LinkedIn

SoCal Tech Calendar

Monday, May 9, 2011 -- The Art of Leveraging and Maximizing LinkedIn. Tech Coast Angels. Join Barbara and LinkedIn expert Neal Schaffer as he shares with us concrete steps to help optimize your LinkedIn presence and start integrating it as an effective and natural way to do business. and Neal Schaffer is here to help! See [link] (more)