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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

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The Most Important Panel You’ll Ever Attend | SXSW 2012

Tech Zulu Event

I thought about a blog post I discovered via Tim Ferriss about how important it is to cultivate the first 1000 fans of your brand. When: March 11th 9am (During South by Southwest 2012). You can read it here. The hardest part about being a business owner is how to attract those initial paying customers. How: To Register, [link].

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Intel Deepens Move into Sports Tech with SportStream Investment

Xconomy

ScoreStream, a five-year-old startup that created a social media platform for crowd-sourcing local sports scores, has raised $3.7 million since it was founded in 2012. CEO Derrick Oien said Friday that ScoreStream recently completed a Verizon R/GA digital “Media Tech.

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An Entrepreneur Platform To Put You Above the Crowd

Startup Professionals Musings

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. According to the most recent study by the Ewing Marion Kauffman Foundation, there were approximately 514,000 new businesses created per month in the US in 2012.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

Some quick data that I pulled from EmailisNotDead.com (mid 2012). Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd.

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