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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

Kevin Winston , is the organizer of Digital LA , the popular and widely attended networking organization for the Los Angeles startup, web, movie, music, marketing, and social media community. This past year 2012 was all about forming teams, picking players, and choosing uniforms. What was the biggest news for you/your firm this year?

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12 Ideas for Stronger Website Engagement

SoCal Tech Calendar

Thursday, September 20, 2012 -- 12 Ideas for Stronger Website Engagement. TCOSC Marketing and Sales Executives Society. Karen Marchetti from Response FX will take you through the 12 hottest ideas to drive stronger prospect and customer engagement across your web "Content Hubs". See [link].

Ideas 113
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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Friday Tech Video Roundup for Southern California for November 2, 2012

socalTECH

Some of the highlights from this week from socalTECH's video section , where we're currently featuring community videos from and about local startups:  Perfect Market's Gangnam Style Halloween. All about startup Chewse, one of the Los Angeles startups to join the Fall 2012 class of 500Startups, and its group food ordering service.

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Rock Star Marketing

SoCal Tech Calendar

Wednesday, July 25, 2012 -- Rock Star Marketing. You have this epic product (or idea). Marketing is at the core of everything. You market to investors. You market to vendors. You market to your employees and you market to recruit the best employees. And of course you market to customers.

Marketing 113
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How to Give Your Startup Idea The Sniff Test

Startup Professionals Musings

I’m sure you all realize that there could be quite a distance between a great idea and a great startup. So, trying carefully not to rain on his parade, I suggested to my friend that he complete the following analysis as due diligence on the idea before spending his life savings (and others) to roll out a solution: Competitors are few.

Ideas 97
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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies. Marty Zwilling.