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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Mostly it’s because your marketing campaigns suck. I recommend that companies move beyond narcissistic marketing to what I call “point-of-view (POV) marketing.” I am a VC.

Marketing 389
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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

Kevin Winston , is the organizer of Digital LA , the popular and widely attended networking organization for the Los Angeles startup, web, movie, music, marketing, and social media community. This past year 2012 was all about forming teams, picking players, and choosing uniforms. What was the biggest news for you/your firm this year?

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Connecting with People and High Level Communication (A TechCrunch Disrupt 2012 Experience)

Tech Zulu Event

This was my second TCDisrupt conference, however my first attending as press. The visible press pass label is a people magnet – most people you pass want to talk, discuss, pitch. I received dozens of long emails each day with press releases, pitches, news and information. Most emails were nothing short of a report.

Press 103
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

Some quick data that I pulled from EmailisNotDead.com (mid 2012). But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel.

Email 339
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

I’ve been on the road much of 2012 and part of 2011. According to the SEC we’re not allowed to market the fact that we’re fund raising, so I won’t. But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. And so it goes again. My employees.

Blogging 420
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Insights and Opinions: A Cynic Predicts IT and Media in 2011

socalTECH

Markets will stay irrational longer than companies stay solvent. The new division will be trumpeted as the key to the company's future through most of 2011, with division heads appearing in every press release and photo op. This year will bring us another batch of rebranded, repackaged technology sold as revolutionary.

Media 168
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Understanding the Politics of Tech Startups

Both Sides of the Table

We spend all our time as an industry talking about “growth hacking,” “design principles,” or “product/market fit” and not enough about the most important skills for success – people management. And it’s why many early-stage companies blow up. Facebook went through many early executives.

Startup 385