Both Sides of the Table

APRIL 20, 2017

I pointed out that the storage market in the US alone is ~$30 billion / year and there is no dominant provider — the largest player has < 10% market share. So how did a company that provides storage grow so fast (we’ll exit 2017 with 10’s of millions in recurring revenue), why is it so defensible and is it really a tech startup?

Technical Review 268

Technical Review Funding Software Review Artificial Inteligence 268

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. The firm said it has opened up a London office, and hired on Robert Goldsmith as Director of Demand Partnerships as part of its efforts in Europe. Goldsmith was previously a Sales Director at KAYAK.

Advertising 113

Advertising Demand Los Angeles Platform 113

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 82

Marketing Demand Startup Customer 82

Tech.Co

JUNE 22, 2018

Industry analyst Mary Meeker’s 2018 Internet Trends presentation relies on data gathered across 2017. user base jumped a massive 10 million users between the third and fourth quarters of 2017. market capitalization, and tech is a growing target for corporate research and development dollars. The Amazon Echo’s U.S.

Startup 129

Startup Guide Demand Google 129

TechCrunch LA

MAY 26, 2018

just past the AMC Center) , the virtual reality game-maker Survios planted its first flag in the market for location-based gaming. It’s a matter of survival thanks to the persistent lack of demand from consumers. . But that’s still a far smaller market than the 10 million game consoles that were sold in the U.S.

Torrance 180

Torrance Los Angeles Entertainment Platform 180

TechCrunch LA

APRIL 23, 2019

Canoo began life as EVelozcity back in 2017. Now, Canoo is rounding out its executive team and pushing forward with plans to bring prototype vehicles to market by the end of the year. Porsche launches on-demand subscription for its sports cars and SUVs. operations.

Outsource Development 191

Outsource Development Startup Outsource San Diego 191

socalTECH

NOVEMBER 30, 2017

On-demand, photography marketplace Snappr said on Thursday that it is expanding its service across Los Angeles and Orange County, allowing users to get everything from graduation photos to headshots. Snappr first launched in the US in San Francisco, where it was part of YCombinator's Winter 2017 class. READ MORE>>.

Orange County 113

Orange County Class Demand Los Angeles 113

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. and we were met with weak demand, slow growth and high costs. How profitable is my product or service?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

TechCrunch LA

DECEMBER 15, 2021

Los Angeles-based AvantStay has been around since 2017 and had only raised $25 million in the last four years. “Customers are starting to meet the demand from an experience perspective in rental homes,” he said. “Customers are starting to meet the demand from an experience perspective in rental homes,” he said.

Platform 139

Platform Invest Los Angeles Funding 139

Startup Professionals Musings

MARCH 14, 2022

There are others, like Norton LifeLock , acquired in 2017 by Symantec for $2.3 Market your solution and user benefits, not the mysterious technology behind it. I know companies who collect sensitive data from consumers all the time, and still seem to keep a trusted image (Amazon.com, Ebay).

Customer 137

Customer Custom Technical Review Symantec 137

Tech.Co

JUNE 29, 2021

Back in 2017, the New York Times opinion section was graced with an article entitled: Jerks and the Start-Ups They Ruin. “Some startups have seen demand skyrocket, so they’ve had to quickly scale, attract investment, and respond to client demand. Saying No To Startup Bros.

Startup 159

Startup Course Coach Demand 159

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Walk away from a bad role or customer.

Startup 98

Startup Outsource Development Competition Social Media 98

InfoChachkie

AUGUST 8, 2016

Founded in 2011, Z Supply, LLC has created five women’s fashion brands with a sixth brand and extension into Men’s, launching Spring 2017. I ended up really relating to the nuance and intricacies of product supply and customer demand. Secondly, eCommerce is a powerful marketing platform for us.

Sites 100

Sites Sales Santa Barbara Design 100

Tech.Co

APRIL 26, 2019

The runner-up was “to help pass the time,” at 36 percent, and “to cope with the demands of the job,” at 28.7 Of the top reasons given in the survey for what honestly seems like a pretty poor decision, increasing productivity was the biggest, given by 38 percent of those who had gotten high at work.

Study 118

Study Technical Review Class Education 118

socalTECH

FEBRUARY 15, 2019

There's lots of noise in the on-demand tutoring space, especially connecting people virtually, however, in my experience, it's in the best interest of consumers to get in-person, local tutoring. If you look at the other players, I believe, on-demand tutors will never exist. What is HeyTutor? Here's the reason why.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

DECEMBER 15, 2017

As a business owner, you have to take a hard look, with your customer hat on, at what you promise and imply to your customers in your advertising, marketing materials, and your customer service. Being unreasonably demanding of others. Marty Zwilling First published on Inc.com on 12/01/2017. This is called the expectation gap.

Customer 89

Customer Custom Demand Pricing 89

Xconomy

DECEMBER 28, 2017

ACM International Collegiate Programming Contest World Finals 2017. ICPC World Finals 2017, held in Rapid City. In 2017, it was in Rapid City, South Dakota. It was always sort of shocking to people, even on a national level, when they would hear [that Rapid City was hosting ICPC 2017],” Jensen said. “And

Coach 75

Coach Technical Review Carson Networking 75

Tech.Co

APRIL 11, 2018

Areas such as Oakland and San Francisco saw rent increases as high as 40 percent between 2015 and 2017. Plenty of workers have had enough: In the final quarter of 2017, according to real estate company Redfin , more residents left San Francisco than any other major U.S. cities in the final quarter of 2017, with 10.4

Report 70

Report .Net Template Writing 70

Startup Professionals Musings

AUGUST 25, 2017

In today’s fast moving market, the basic product development cost and time are critical to survival. Makerspaces are becoming the new incubators and accelerators for startups, and support contacts, including lawyers and marketing groups, will be easy to find. Meeting the new consumer demand for customization.

Ideas 61

Ideas Outsource Development Startup Education 61

socalTECH

AUGUST 1, 2019

Rich Branning is the CEO and co-founder of Sweep (www.sweepcrew.com), a company that handles logistics, maintenance, and other heavy lifting required for on-demand scooter companies like Bird, Lime, and others. Rich Branning: We started Sweep in the Fall of 2017, when Travis first dropped scooters at the First Street Promenade.

Pepperdine 124

Pepperdine Startup West Los Angeles Long Beach 124

Inverted Software

JANUARY 2, 2019

When the cryptocurrency market crashed, however, mining was no longer as profitable. Bitcoin value traded at an all time high at the end of 2017. Add to that an unstable stock market and unclear trade policy and that could spell trouble. Miners that stocked their rigs with Nvidia GPUs, prompting the stock to rise.

Class 58

Class Sales Demand Marketing 58

Startup Professionals Musings

JUNE 3, 2019

There are others, like LifeLock , acquired in 2017 by Symantec for $2.3 Market your solution and user benefits, not the mysterious technology behind it. I know companies who collect sensitive data from consumers all the time, and still seem to keep a squeaky clean image (Amazon.com, Ebay).

Technical Review 78

Technical Review Symantec Social Network News 78

Startup Professionals Musings

JANUARY 10, 2018

Market changes happen rapidly and regularly these days, requiring a realignment of skills, processes, and approaches to keep up. But the reality is that customer and employee expectations have changed, and your competitors have stepped up to the demands for positive experiences.

Startup 62

Startup Organization Customer Custom 62

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Announcing that you are a consultant, and hoping demand will set your focus, is not a good strategy. Be targeted in marketing and lead generation. Shape your business by design, not by default.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

MAY 10, 2017

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. Of course, for a price, there are many marketing organizations and gurus willing to come to your aid. Use demand generation services , as required, to build the relationship and nurture them into paying customers.

Startup 64

Startup Sales Customer Custom 64

Startup Professionals Musings

APRIL 21, 2017

Today’s pace of change in the market and in technology is unprecedented. Customers demand more engagement and flexibility. Marty Zwilling First published on Huffington Post on 04/19/2017. There are many advantages to this focus today, including the following: It takes people to see the need and adapt to change.

Entrepreneur 78

Entrepreneur Coach Organization Mentor 78

Startup Professionals Musings

MARCH 24, 2017

Certainly it’s important to optimize current operations, but in this age of rapidly changing demands and competitors, it’s more important change quickly as the market changes. Strategic decision makers need to see the data, in addition to marketing and sales. Marty Zwilling First published on Inc.com on 03/07/2017.

CTO Coach 59

CTO Coach CIO Startup Competition 59

Startup Professionals Musings

MARCH 22, 2017

For example, Southwest Airlines eliminated all the frills that usually come with an airline ticket, and now they are a market leader, being copied by the majors. Expand a narrow product offering to the mass-market. They specialize in the depth of their selections that a true connoisseur demands.

Ideas 59

Ideas Startup Examples Entrepreneur 59

Startup Professionals Musings

DECEMBER 29, 2017

I also recommend that you practice explaining your concept in marketing terms through social media, networking opportunities, and crowdfunding. Demanding an NDA too early is a sure way to kill your dream before the people who can help you even know what you have to offer. Marty Zwilling First published on Inc.com on 12/15/2017.

Technical Review 61

Technical Review Patents Ideas Social Media 61

Startup Professionals Musings

MAY 31, 2017

It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions. Anything you or your team knows about the market today may change tomorrow. Don’t demand or assume immediate and certain answers.

Competition 50

Competition Organization Customer Custom 50

Startup Professionals Musings

JULY 14, 2017

For example, you probably never knew that both Facebook and YouTube started out as dating-site experiments, but pivoted to something more unique when that experiment failed due to an apparently over-crowded market. Leaders need to reward experiments, rather than demand fixed processes. It’s up to you to make it happen.

Coach 57

Coach Mentor Organization Entrepreneur 57

Startup Professionals Musings

OCTOBER 7, 2017

Compared to what I most often see today, these approaches represent a “leadership mind switch” in the way entrepreneurs need to think about their behaviors to generate the level of employee engagement required to keep up with rapid market changes and customer demands. Marty Zwilling First published on Huffington Post on 10/06/2017.

Entrepreneur 59

Entrepreneur Customer Custom Coach 59

Startup Professionals Musings

JULY 9, 2017

Investors will demand clear channel definitions. It takes partners to make a business work, normally including suppliers, marketing, channel, and distribution partners, as well as funding partners. Marty Zwilling First published on Huffington Post on 07/08/2017. Customer relationships. Key partners. Try this one.

Funding 57

Funding Startup Activity Customer 57

Startup Professionals Musings

NOVEMBER 19, 2017

Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Markets and needs change so quickly these days that the view we had last week can be out of date today. Make sure people take time to look for new opportunities.

Ideas 56

Ideas Framework Summary Organization 56

Tech.Co

JUNE 28, 2021

“Marshmallow first began by providing car insurance cover for UK-based expats, a group who had historically been quoted insurance prices that were 51% higher than the market average. After most lockdowns were lifted, demand for services like beauty treatments has skyrocketed.

Startup 103

Startup Ideas Venture Capital Course 103