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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

Josh Kaplan and Dee Murthy, both founder and co-CEO of the Los Angeles–based company, started Ghost in 2021 after previously working together at Four Five Group, a men’s apparel business. More people are focused on the beginning of the product lifecycle; very few are focused at the end.”. That’s our vision.”.

Product 191
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Graze, Back By Wavemaker, Aims Robotic Mowers At Commercial Market

socalTECH

Santa Monica-based Graze , a new startup backed by Wavemaker Partners, said this morning that it has launched a new, robotic lawn mower targeted at the commercial market. According to the company, it is aiming at launching its fully autonomous, electric lawn mower by 2021.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

Customer 168
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

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8 Keys To Innovation And Responding To Market Change

Startup Professionals Musings

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. We didn’t notice as technology advances had opened a whole new market. Balance the focus on productivity versus creativity.

Marketing 117
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6 Keys To Reducing Team Pain From Market Uncertainty

Startup Professionals Musings

Authors Adrian Gostick and Chestor Elton, with their deep backgrounds as executive coaches and organizational consultants, recommend some simple methods, consistent with my own beliefs, to reduce the pain of uncertainty, and increase productivity, in your teams and employees: Make it okay for them to not have all the answers. Listen first.

Marketing 148
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Scan for unmet needs to match new products. Marty Zwilling First published on Inc.com on 07/15/2021.

Marketing 162