Ad Tech Firms Drawing Attention as Acquisitions
L.A. Business Journal
NOVEMBER 18, 2016
Ad tech sector’s struggles may help Rubicon Project click as an acquisition target.
adly Acquisition Related Topics 
Sizmek's Ad Server, Optimization Products Acquired By Amazon
socalTECH
MAY 31, 2019
Financial details of the acquisition were not announced. The ad serving and "creative optimization" businesses of Sizmek , the now-bankrupt developer of advertising technology which had a significant portion of its team in Los Angeles, has been acquired by Amazon , Amazon said on Friday.
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Ad-Juster Acquired By Chinese Investor Innotech Capitals
socalTECH
JANUARY 25, 2017
Financial details of the acquisition were not announced. The acquisition was announced last week. San Diego-based Ad-Juster , a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Ad-Juster was founded in 2007, and was led by Mike Lewis.
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AT&T Acquires AppNexus For Ad Targeting
socalTECH
JUNE 25, 2018
AT&T said it iwll use the acquisition to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising. Financial details of the buy were not announced.
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Introducing Trust, and the Importance of Product-Founder Fit
Both Sides of the Table
AUGUST 11, 2021
Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.
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Ingram Micro Wraps Up Two Acquisitions
socalTECH
DECEMBER 22, 2015
Irvine-based Ingram Micro , the technology product distribution giant, has wrapped up two acquisition, including the acquisition of Latin American value added distributor Grupo ACAO , as well as the Odin Service Automation platform from Parallels Holdings Ltd. Both acquisition had recently been announced.
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7 Key Factors Obscure Your Customer Acquisition Costs
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
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Jacobs Completes Federal Network Systems Acquisition
socalTECH
JULY 2, 2014
Pasadena-based Jacobs Engineering Group announced yesterday that it has completed its acquisition of Federal Network Systems (FNS), the Ashburn, Virginia systems integrator in the communications, information technology, and data security market. Financial terms of the buy were not announced. READ MORE>>.
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Report: Snap Buys Ad Tech Firm Flite
socalTECH
DECEMBER 20, 2016
According to recode, the acquisition is an "acquihire", and Snap is using the buy to help bring in new ad technology talent, rather than any software developed by Flite. Venice-based Snap , the parent firm of Snapchat, has acquired San Francisco-based ad technology developer Flite , according to reports this morning.
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WhatRunsWhere Buys Mobile Ad Spy For Mobile Ad Tracking
socalTECH
AUGUST 29, 2012
WhatRunsWhere said it would use the acquisition to launch a new offering in the mobile ad tracking market. San Diego-based WhatRunsWhere , a startup which develops advertising tracking technology, said this morning that it has acquired Mobile Ad Spy , a UK-based mobile ad tracking startup. Financial terms of the buy were not disclosed.
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WhatRunsWhere Targets Ads On Android
socalTECH
MARCH 11, 2013
The firm said the mobile products come thanks to its August 2012 acquisition of mobile ad measurement startup Mobile Ad Spy. San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. READ MORE>>.
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Gimlet Media and Anchor: What Spotify’s Acquisitions Mean for Podcasts
Tech.Co
FEBRUARY 8, 2019
It’s the biggest podcast industry acquisition ever, and Spotify isn’t done. Here’s what the podcast acquisitions mean for Spotify, for the entire podcast industry, and for all the tiny underdog podcasters out there. That’s because the acquisitions make Spotify a publisher, as well as platform.
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With its Greenlots acquisition, Shell is moving from gas stations to charging stations
TechCrunch LA
JANUARY 30, 2019
Shell, which is making the acquisition through its Shell New Energies US subsidiary, snatched the company from Energy Impact Partners, a cleantech-focused investment firm. “As
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Geni Acquisition Opens Up Service For Users
socalTECH
NOVEMBER 28, 2012
The acquisition today of Los Angeles-based family tree and genealogy site Geni has one big benefit: its users now have full access to the service, without having to pay for premium features. Geni.com also said that it will now let users download free family trees to their computer at no charge, and remove ads completely from the site.
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168 Airpush Acquires Hubbl For Native Ads
socalTECH
OCTOBER 11, 2013
airpush hubbl native advertising technology merger acquisition mobile' Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Financial terms of the buy were not disclosed. Hubbl was based in New York. READ MORE>>.
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138 Amid Acquisition Drama, Celgene Resubmits MS Drug for FDA Approval
Xconomy
MARCH 25, 2019
billion acquisition of San Diego’s Receptos. Celgene said Monday it has again sent the FDA an application for approval of ozanimod, an experimental multiple sclerosis drug it added to its pipeline in 2015 as part of its $7.2
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Local Corporation Launches Rich Media Ads
socalTECH
NOVEMBER 9, 2011
The new product comes out of Local.com's acquisition of Rovion, which it acquired in February, as well as its acquisition of Kirllion in May. The new product comes out of Local.com's acquisition of Rovion, which it acquired in February, as well as its acquisition of Kirllion in May. READ MORE>>.
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Punchcard Partners With Marketing Agency, Ad Network
socalTECH
MAY 30, 2012
According to the company, the three will offer up businesses with "comprehensive consumer acquisition strategies" for acquiring new customers. The deal will link xAd's local advertising network for mobile sites, which will drive usage of Punchcard's loyalty applications.
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Bumble Rejects Match Group and Tinder With Full Page Ad
socalTECH
MARCH 20, 2018
Female-centric dating app developer Bumble has responded to Match Group , the parent company of LA's Tinder , calling Match a "bully" in a full page ad in the New York Times and saying it has "swiped left" on the company. In its ad, Bumble said "We'll never be yours. No matter the price tag, we'll never compromise our values." READ MORE>>.
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Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Since selling Matt has gone on to become one of the smartest angels I have seen operate. He told them it was now or never.
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OpenX Launches New Service Around Content Optimization, Ad Monetization
socalTECH
APRIL 8, 2013
The new product comes thanks to the acquisition last fall of JumpTime. Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues.
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159 CampaignEQ's William Belk On Ads, Algorithms, and Attribution
socalTECH
JUNE 28, 2013
Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. They decided to take what they learned there, to create CampaignEQ (www.campaigneq.com). What is CampaignEQ? William Belk: CampaignEQ is a market attribution platform for adertisers. It''s a problem for everyone.
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How To Make Money Like Facebook With Online Ads
Startup Professionals Musings
JULY 10, 2015
The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business.
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Interview With Mike Mothner, Wpromote On Growth, Acquisitions
socalTECH
AUGUST 8, 2016
Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. Mike Mothner: With the acquisition of Standing Dog, which technically closed today, that added about 75 people to bring us to 260 employees. What has helped you grow to the size where you are now?
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Hot On Heels Of DogVacay Buy, Rover.com Launches National Ad Push
socalTECH
APRIL 24, 2017
Rover.com says it the new campaign is the biggest media investment that it has made to date, with a planned spending of $4.5 million in marketing this year. Rover.com rolled out a new set of ads, including Meet the Dog People , which it says is a result of adding DogVacay's network of over 100,000 dog sitters in the U.S. READ MORE>>.
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113 Sole Source's Peak-Ryzex Acquires Bar Code Direct
socalTECH
MAY 19, 2021
Sole Source said the acquisition is the third, add-on acquisition it has made since acquiring Peak-Ryzex. Santa Monica-based private equity investor Sole Source Capital said this week that one of its portfolio companies, Peak-Ryzex, has acquired Bar Code Direct, a value added reseller based in North Grafton, Massachusetts.
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Conversant Acquires SET Media For Digital Video Ad Tech
socalTECH
FEBRUARY 6, 2014
Financial details of the acquisition were not announced. conversant media digital technology video merger acquisition advertising' Westlake Village-based Conversant --the online advertising company which until a few days ago was known as ValueClick --said it has acquired Set Media , a digital video technology advertising company.
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147 Under New Ownership, San Diego’s Ad-Juster Names Dennis Clerke CEO
Xconomy
OCTOBER 5, 2017
Before that, he was an executive vice president at the Software Equity Group, a mergers-and-acquisitions advisory firm near San Diego, and CEO of Alignent. He succeeds Ad-Juster founder and president Mike Lewis, who has left the company. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.
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SpotOn raises $300M at a $3.15B valuation and acquires Appetize
TechCrunch LA
SEPTEMBER 13, 2021
The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. The acquisition of Appetize extends SpotOn’s reach to the enterprise space in a major way.
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296 When Intent And Content Align, Online Ads Suck A Whole Lot Less
InfoChachkie
MAY 14, 2012
During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.
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171 Boingo Acquires Ad Firm Cloud Nine Media
socalTECH
AUGUST 8, 2012
Financial terms of the acquisition were not announced. Boingo Wireless , the Wi-Fi access point and network operator, is expanding out its services today, saying it has acquired Cloud Nine Media , a provider of Wi-Fi sponsorship and location-based advertising. and Canada.
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Honey Expands Cash Back Through PayPal
socalTECH
OCTOBER 5, 2021
Honey was acquired by PayPal in November of 2019 for $4 billion, one of Southern California's biggest acquisition in the last few years. Los Angeles-based Honey says it is extending its service, and adding new, cash back options through PayPal.
DDN Acquires Enterprise Storage Unit From Western Digital
socalTECH
SEPTEMBER 20, 2019
Financial terms of the acquisition were not announced. According to the two, the acquisition is part of a larger, strategic partnership with Western Digital, which also includes a mutual global strategic sourcing agreement. DDN is led by CEO and co-foudner Alex Bouzari. READ MORE>>.
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Have you heard? Eyeballs aren’t everything.
Berkonomics
NOVEMBER 19, 2020
Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. a month for a subscription.
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296 Whitmor/Wirenetics Acquired By BJG Electronics Group
socalTECH
JANUARY 9, 2020
Financial terms of the acquisition were not announced. BJG Electronics Group said the deal came alongside another acquisition, of Intro Corporation, a distributor of connectors, contacts and accessories to the commercial aviation and aerospace industry.
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GumGum Acquires JustPremium
socalTECH
AUGUST 11, 2021
Financial terms of the acquisition were not announced. Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. JustPremium is based in Amsterdam, and has approximately 150 employees.
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J2 Global Buys Two Companies In Q1 2020
socalTECH
APRIL 7, 2020
Financial terms of the acquisitions were not announced. According to J2 Global it does not expect either of the acquisitions to be material. Los Angeles-based J2 Global announced this morning that it has acquired two more companies, adding to the very extensive list of companies the company has acquired over the years.
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113 Slope Agency Acquires Abacus Growth
socalTECH
AUGUST 18, 2020
Financial terms of the acquisition were not announced. Los Angeles-based Slope Agency , a marketing firm focused on TikTok and founded by Y-Combinator alumni, says it has acquired Los Angeles-based Abacus Growth , a marketing agency focused on TikTok. Abacus Growth was founded by Phillip Hui-Bon-Hoa in 2019.
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113 Specific Media Buys Video Ad Firm BBE
socalTECH
OCTOBER 18, 2010
Tags: specific media merger acquisition broadband enterprises video advertising.
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133 OpenX Snags New CFO From Fandango
socalTECH
JANUARY 22, 2019
Leff has been at Fandango for more than a decade, according to OpenX, overseeing all aspects of financial strategy including mergers & acquisitions, predictive analytics, data science and more at Fandango. READ MORE>>.
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ERP Power Buys Lumenetix
socalTECH
JUNE 18, 2019
Financial details of the acquisition were not announced. As a part of the acquisition, ERP Power said that it has added Jed Dorsheimer and Doug Herst to its board.
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113 Red 6 Bolsters Advisors With Former Air Force Assistant Secretary
socalTECH
MARCH 4, 2021
Santa Monica-based augmented reality, air combat training technology developer Red 6 said on Thursday that it has added Dr. Will Roper, former Assistant Secretary of the Air Force for Acquisition, Technology and Logistics (AT&L).
j2 Global Bought Four Companies In Q4
socalTECH
JANUARY 17, 2018
Los Angeles-based j2 Global acquired four more companies in Q4 of 2017, adding to a very long list of acquisition, the company said today. The Mashable acquisition had already been announced earlier. Financial terms of the four acquisitions were not announced. Financial terms of the four acquisitions were not announced.
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113 Break Media Launches Into CPA Ads, Social Media Marketing
socalTECH
APRIL 16, 2010
Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing.
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