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This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.
Los Angeles-based mobile advertising network Airpush , which is led by Asher Delug, is in the midst of being acquired by Israeli company Perion , according to a report Monday evening. According to the report, from TechCrunch, the deal is worth around $170M. Perion owns Incredimail, Smilebox, and other Internet properties.
Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.
West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed.
According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. The report cites sources close to the deal. Paidcontent reports that News Corp. Paidcontent reports that News Corp. READ MORE>>.
Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.
Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. The deal is reported to be worth $200M. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. READ MORE>>.
It appears that it's exit season in Southern California, as Internet advertising firm Adconion appears to be on the brink of an IPO filing. A report this morning says that Adconion's paperwork is ready, and that the firm is poised to file its S-1 any day now.
Venice-based Snap , the parent company of Snapchat , has reportedly acquired programmatic advertising startup Metamarkets , according to unconfirmed reports. Those reports place the transaction value of the buy at less than $100M. Neither Snap nor Metamarkets have yet announced any acquisition. READ MORE>>.
Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. The firm also reported net income of $1.0M, versus $3.9M The firm also reported net income of $1.0M, versus $3.9M in revenues from Q4 of 2009.
Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: advertisers sponsors. Technology.
After their recent PR they reported back to my that candidate inflow has gone up dramatically. I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. Customer Acquisition - I left customer acquisition for last intentionally. Ironic, of course. I promise.
Woodland Hills-based ReachLocal , the provider of local online marketing services for small and medium sized businesses, reported its results Tuesday, saying that it had $77.1M The firm reported a net loss of $2.8M, compared with net income of $14.9M The firm reported a net loss of $2.8M, compared with net income of $14.9M
Westlake Village-based ValueClick said Wednesday that it has completed its acquisition of Dotomi , the provider of dynamic display advertising technology. ValueClick had announced the acquisition earlier this month, saying it would be worth $295M. ValueClick said it paid 7.1 million fully vested stock options, and $148M in cash.
Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing.
Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones.
Los Angeles-based mobile advertising firm Airpush --which is reportedly in acquisition talks with Perion--delivered $98M in annual revenues, according to the Forbes 2013 ranking of its most promising companies. airpush mobile advertising native forbes ranking growth' Airpush is led by Asher Delug. READ MORE>>.
According to Yahoo, Levinsohn reports directly to Yahoo CEO Carol Bartz, and will manage the company's media group, advertising sales, and partnerships for the Americas region. News of the hiring was first reported by AllThingsD. READ MORE>>.
Monahan was most recently at AlphaBoost, a startup which was building Facebook advertisingreporting software. Science said that Monahan will head up social customer acquisition for its portfolio firms. Monahan also co-founded The Comotion Group (acquired by Sharethrough) and was also an advisor to Wildfire (acquired by Google).
Los Angeles-based Internet Brands disclosed Tuesday as part of its earnings report that the firm has purchased two web sites, BensBargains.net, and GrooveJob.com. Separately, Internet Brands said it has secured a $35M revolving line of credit from Silicon Valley Bank, which it plans to use for acquisitions starting in mid-2009.
Financial terms of the acquisition of Associated Content were not disclosed. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against. Reports from AdAge place the acquisition of Associated Content at over $100M.
Los Angeles-based Internet Brands reported its results Thursday, saying that the firm saw record revenues in Q2. Revenues were up by 21 percent from the prior year, driven by increases in internet advertising revenues. The total brings the amount spent on acquisitions in the first half of the year to $16.2M in Q2 of 2009.
Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd.
Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.
Venice, California-based Snap , the parent firm of Snapchat , has quietly acquired a 3D gaming engine developer based in the UK, according to a report. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.
Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report cited "people familiar with the matter".
San Diego-based Brickfish , a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as its Vice President of Sales. Brickfish is venture backed by DCM, Draper Richards L.P., READ MORE>>.
Netflix --which has major operations in Los Angeles--is looking to acquired Los Angeles-based Regency Outdoor Advertising , according to a report on Friday. The report, from Reuters, says that Netflix has offered around $300M for Regency Outdoor. The report cited "people familiar with the matter." READ MORE>>.
The most recent report to weigh in on the troubles of the industry was produced by the esteemed Kauffman Foundation. Contrary to some press reporting, the boom in startups, the creation of accelerators and seed funds as well as the deserved popularity of AngelList do not signal doom for our industry. Thank you, Aaron Sorkin!
By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.
He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. One of his biggest accomplishments there was championing the acquisition of StubHub. ” After PayPal, StubHub is widely seen as eBay’s second most profitable acquisition. He was stubborn.
Venice-based Snap , the parent firm of Snapchat, has acquired San Francisco-based ad technology developer Flite , according to reports this morning. According to recode, the acquisition is an "acquihire", and Snap is using the buy to help bring in new ad technology talent, rather than any software developed by Flite.
As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: sponsor advertising. Thanks in particular to: Sponsors.
Hedges served in that position until its recent acquisition by Ellie Mae. Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.
I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP?
Los Angeles-based online advertising automation technology developer Rubicon Project reported some healthy growth in its second quarter. Rubicon said the growth in revenues game both from organic growth, and strategic acquisitions. Rubicon said the growth in revenues game both from organic growth, and strategic acquisitions.
I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com?
Los Angeles-based Internet Brands reported its quarterly results Wednesday afternoon, reporting that it saw 50 million monthly unique visitors to the firm's websites in June, up 35 percent from 37 million uniques in June of last year. The bright spot in the firm's result were advertising revenue, which the firm said were up $1.2M
Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Technology.
Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S.
Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.
Rumored to have turned down acquisition offers from Yahoo and Facebook. Company reports 250,000 users in 49 countries with 1mm+ application downloads. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Foursquare. -A
That requires work and risk to comply with reporting requirements of the SEC, including the additional accounting and reporting processes. A popular approach these days is to advertise a higher purpose that embodies your values, such as protecting the environment or assisting the disadvantaged, to your team, as well as customers.
San Diego-based Ad-Juster , a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Financial details of the acquisition were not announced. The acquisition was announced last week. READ MORE>>.
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