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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

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Report: Airpush Said To Be Near Acquisition Deal Worth $170M

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Los Angeles-based mobile advertising network Airpush , which is led by Asher Delug, is in the midst of being acquired by Israeli company Perion , according to a report Monday evening. According to the report, from TechCrunch, the deal is worth around $170M. Perion owns Incredimail, Smilebox, and other Internet properties.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

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CityGrid Buys Pay-Per-Phone Advertising Technology Firm

socalTECH

West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed.

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Report: Rubicon Project Nearing Deal With New Corp. For FAN

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According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. The report cites sources close to the deal. Paidcontent reports that News Corp. Paidcontent reports that News Corp. READ MORE>>.

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Reports: MySpace To Go For $20-30M

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Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

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TrueX Media Acquired For $200M, Says Report

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Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. The deal is reported to be worth $200M. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. READ MORE>>.

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