socalTECH

JUNE 12, 2013

According to CampaignEQ--founded by former Beachmint execs William Belk and Dirk McGregor--its new cloud-based, web and mobile affiliate tracking platform is aimed at offering up better mobile attribution and optimization. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

OCTOBER 28, 2008

Los Angeles-based Internet Brands disclosed Tuesday as part of its earnings report that the firm has purchased two web sites, BensBargains.net, and GrooveJob.com. Separately, Internet Brands said it has secured a $35M revolving line of credit from Silicon Valley Bank, which it plans to use for acquisitions starting in mid-2009.

Internet Brands 100

Internet Brands Web Acquisition Sites 100

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Remember when?

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

SEPTEMBER 20, 2010

Internet Brands owns a wide network of online web sites in a number of verticals. Tags: internet brands merger acquisition private equity advertising. Hellman & Friedman was advised by Simpson Thacher & Bartlett LLP. READ MORE>>.

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

Both Sides of the Table

MARCH 1, 2011

Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages. Quigo Lands Overture as Client, Rejects Their Acquisition Offer. Quigo set up a system on specific web pages.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Venture forth.

Advertising 113

Advertising Southern California IP VentureNet 113

SoCal CTO

NOVEMBER 17, 2009

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

APRIL 26, 2010

Financial terms of the acquisition were not disclosed. According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month. Tags: bardon advisors mediatrust merger acquisition cpcp advertising ecommerce.

CPC 165

CPC Paid Search Marketing Idealab 165

socalTECH

JANUARY 12, 2010

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Covario said the buy will strengthen the firm's position providing SEO solutions to large advertisers.

Search Engine Optimization 157

Search Engine Optimization SEO San Diego Advertising 157

socalTECH

JULY 30, 2010

Revenues were up by 21 percent from the prior year, driven by increases in internet advertising revenues. Internet Brands--which has been an aggressive acquirer of web sites--also revealed that it acquired six websites in Q2, for a total of $8.6M. Tags: internetbrands internet brands merger acquisition. READ MORE>>.

Internet Brands 160

Internet Brands .Net Acquisition Web 160

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

OCTOBER 31, 2012

For ThinkNear , it looks like the whole process paid off in less than two years, after the Los Angeles company went from the TechStars accelerator just last June, to a healthy acquisition by TeleNav earlier this month for $22.5M. Congrats on the acquisition! How did the acquisition come about?

Startup 225

Startup Acquisition Doc Ideas 225

socalTECH

MAY 18, 2010

Financial terms of the acquisition of Associated Content were not disclosed. Associated Content, much like Demand Media, pays users to "crowdsource" articles about various topics which might be of interest to Internet users and web searching. Reports from AdAge place the acquisition of Associated Content at over $100M.

Yahoo 150

Yahoo Demand Content Media 150

socalTECH

SEPTEMBER 30, 2009

Break, which operates a series of web sites focused on content for the young male demographic, said that it had what the company calls its "best revenue month" in the company's history in August, and is expecting revenue growth this year. The firm's recent branded video campaigns include series from Levi's, Castrol, and KFC.

Content 159

Content Advertising Media Web 159

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

APRIL 21, 2014

Oversee.net said the move would allow it to focus on "more aggressively" developing its portfolio of web properties and mobile applications--and in particular, the many branded websites the company now owns in the areas of travel, consumer finance and comparison shopping. READ MORE>>.

Oversee.net 133

Oversee.net Advertising Web Acquisition 133

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. It's not strictly cost-per-click ads anymore.

Mobile 224

Mobile CTO Hire CPC Web 224

Both Sides of the Table

MAY 23, 2012

The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions. It’s not just that we’re connected to the Internet at higher speeds and for longer; we’re actually always tethered to the web. Today we’re online 3.1

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 billion in annual subscription revenues not including advertising or eCommerce). Social Networking in Web 1.0: By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Both Sides of the Table

MARCH 12, 2013

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Advertisers. Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Thanks in particular to: Sponsors.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. Many people (including inside of YouTube) mistook this to mean that I was negative on YouTube itself. I wasn’t. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

Both Sides of the Table

FEBRUARY 13, 2011

Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising. Others have more time than money, and use services like SVnetwork to subject themselves to specific advertising to get access to the content they want. And we also talked about what it’s like to work with Steve Case.

Venture Capital 277

Venture Capital Examples Startup Invest 277

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

socalTECH

APRIL 29, 2009

Los Angeles-based Internet Brands is expanding its network of vertically focused web sites, saying Wednesday that the firm has acquired two new websites in the money and finance area, and has officially targeted "Money and Business" as one of the firm's key vertical markets. READ MORE>>.

Internet Brands 113

Internet Brands Advertising Sites Content 113

socalTECH

JANUARY 16, 2015

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

Both Sides of the Table

JUNE 12, 2010

New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Users: More than 280mm monthly users worldwide use its apps or see its advertising.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

JULY 11, 2011

Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com , and JustMommies.com from Pasadena-based eHarmony. Financial terms of the acquisition were not disclosed. Weddingbee is an online blog focused on the wedding industry, brides, and wedding planning, and was launched in 2006.

Internet Brands 157

Internet Brands eHarmony Sites Pasadena 157

socalTECH

FEBRUARY 26, 2009

Los Angeles- and New York-based PlaceVine , which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing from a New York-based angel fund, NYCSeed. Amount of the investment was not disclosed. READ MORE>>.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed. READ MORE>>

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. Rubicon Project operates a service which helps online publishers optimize which advertising networks to use on their web sites, to improve their CPMs.

Clearstone 100

Clearstone Equity Advertising Research 100

socalTECH

DECEMBER 11, 2009

Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. Technology.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. From research and working with IAC, was saw that more than fifty percent of the videos online are web humor and comedy. Daniel Altman: For us, it's about user acquisition, and working on the technology.

Content 230

Content News Startup Research 230