Xconomy

DECEMBER 18, 2019

The San Diego-based genomics giant (NASDAQ: ILMN ) dominates the market when it comes to technology for sequencing, or “reading,” the genetic code. PacBio (NASDAQ: PACB ) is an attractive acquisition target because of its prowess with. Illumina machines read short pieces of DNA that have been chopped up, copied, then reassembled.

Acquisition 79

Acquisition San Diego Technology Marketing 79

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

socalTECH

AUGUST 30, 2012

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. Tell us about the acquisition of Cottonseed, the clothing company. Wittleebee is backed by Science Inc.,

Acquisition 167

Acquisition Help Social Media Startup 167

socalTECH

MARCH 18, 2014

near real-time automated intelligence gathering systems that scour public and private data sources like websites, blogs, social media and email to unearth information businesses can use for competitive advantage. Bitvore, led by Jeff Curie, said that it has developed a. READ MORE>>.

Software 227

Software IBM IBM Social Media 227

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. Jason looks at the issues around "sunk cost." Good stuff from Jason.

Pricing 150

Pricing Acquisition Custom Customer 150

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

OCTOBER 30, 2020

Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community.

Outsource Development 154

Outsource Development Social Media Software Review Custom 154

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

Social Media 103

Social Media Media Marketing Startup 103

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

Media 92

Media Social Media Marketing Resource 92

socalTECH

MARCH 11, 2016

Los Angeles-based HelloSociety , the influencer marketing agency which is part of Science, Inc. , HelloSociety develops tools to help marketers reach influencers on social media, including on Instagram, Pinterest, Vine, YouTube and blogs. has been acquired by the New York Times, the company said late Friday.

Social Media 100

Social Media Blogging Los Angeles Tool 100

Xconomy

JULY 24, 2018

Under the deal terms announced after the market close Tuesday, San Diego-based Zavante received an upfront payment of 8.2 Nabriva Therapeutics has acquired Zavante Therapeutics in a stock deal that brings to the antibiotics developer an FDA-ready drug. million Nabriva (NASDAQ: NBRV ) shares.

Acquisition 49

Acquisition San Diego Marketing Develop 49

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

Startup Professionals Musings

SEPTEMBER 11, 2023

Stegmaier recommends that you start by writing a regular blog, joining a few related campaigns, building a high-quality video, and completing up to a hundred additional lessons before you even launch your own project. It’s not easy money, so expect to work harder than you ever have. You need a polished, tested concept, not just an idea.

Startup 100

Startup Equity Entrepreneur Demand 100

Xconomy

JULY 31, 2020

The biotech IPO market is buzzing but Cerevel Therapeutics is showing that there’s more than one path to the public markets. This week the neuroscience drug developer reached a deal to merge with publicly traded Arya Sciences Acquisition Corp II.

Pricing 72

Pricing Acquisition Capital Marketing 72

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Startup SaaS Course 150

Xconomy

FEBRUARY 23, 2020

A migraine drug that Lundbeck added to its pipeline via its nearly $2 billion acquisition of Alder BioPharmaceuticals won FDA approval on Friday. Before CGRP drugs hit the market in. The drug, eptinezumab (Vyepti), is part of a new class of antibody therapies developed to prevent migraine attacks before they start.

Class 105

Class Acquisition Marketing Develop 105

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. For me this was a simple market analysis.

SEM 150

SEM Content Platform Acquisition 150

Xconomy

JANUARY 28, 2020

Two privately held biotechs on Tuesday announced plans for reverse mergers, transactions that provide a faster route to go public than a conventional IPO and also give struggling public companies a chance to recoup some value for their shareholders.

San Diego 63

San Diego Marketing Company Companies 63

Startup Professionals Musings

DECEMBER 26, 2020

Stegmaier recommends that you start by writing a regular blog, joining a few related campaigns, building a high-quality video, and completing up to a hundred additional lessons before you even launch your own project. It’s not easy money, so expect to work harder than you ever have. You need a polished, tested concept, not just an idea.

Startup 151

Startup Equity Funding Demand 151

Startup Professionals Musings

NOVEMBER 14, 2015

Is your customer-acquisition rate accelerating? Disregard that initial surge that might have come from early adopters or a huge initial marketing effort. If the ongoing acquisition rate is slow, and not trending upward, it may be time for a pivot or a reality check for your targets. Is customer acquisition cost going down?

Acquisition 100

Acquisition Entrepreneur Custom Customer 100

Xconomy

JUNE 14, 2019

Is one of the bigger biopharma acquisitions of the year in trouble? The US Federal Trade Commission wants yet more information about the buyout, and overseas, the UK Competition and Markets Authority opened a separate investigation. This past week, antitrust regulators once again delayed Roche’s planned $4.8

News 97

News Competition Acquisition Report 97

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). I wrote about how to build relationships with journalists in this post.

Press 319

Press Startup Writing Training 319

SoCal CTO

MAY 4, 2010

Ben Casnocha: The Blog , April 15, 2010 Everyone I spoke with loved the idea.

CTO Hire 150

CTO Hire Venture Capital Startup Social Network 150

Xconomy

MARCH 26, 2020

A multiple sclerosis drug that came to Bristol Myers Squibb via its acquisition of Celgene last year was approved Thursday but don’t expect it to reach patients any time soon. But when ozanimod does reach the market, it will compete against other MS medicines in. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Acquisition 77

Acquisition Marketing San Diego Company 77

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. Thus, you need to enable new ways to create a scalable customer acquisition process.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

TechCrunch LA

DECEMBER 13, 2018

Lyft has been moving toward this “all-of-the-above” approach for much of 2018, a shift accelerated by its acquisition of Motivate , the oldest and largest electric bike-share company in North America, the launch of its scooter business and its Nearby Transit program that kicked off in Santa Monica this September.

Santa Monica 177

Santa Monica Los Angeles Blogging Training 177

SoCal CTO

MARCH 18, 2010

In addition to we’re taking GumGum and their very cool advertising opportunities to market. What are some of the top things you've published online, e.g., blog posts? I’d love to get your thoughts at some point about writing for these publications vs. on your own blog. Example here: [link]. The client has to win.I

Startup 225

Startup Los Angeles Social Network Twiistup 225

Both Sides of the Table

SEPTEMBER 28, 2014

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. Profitability.

Startup 383

Startup Company Companies .Net 383

Xconomy

DECEMBER 3, 2018

The acquisition, which is expected to close by the end of March 2019, continues San Diego-based ResMed’s (NYSE: RMD ) “connected healthcare” push that began about five years ago, as Xconomy chronicled last year. [ Updated 12/3/18, 3:30 pm, with CEO comments.

San Diego 93

San Diego Acquisition Capital Help 93

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102