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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. What can you tell us about MuteSix as an agency? Greg Gillman: We’ve been around for about nine years. At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211
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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. There's nothing particularly unique about what Selz does. Amazon's acquisition of Selz doesn't represent a dramatic change to its business model. Test Score. .

News 136
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7 Government Small Business Grants to Apply For in May 2024

Tech.Co

Department of Commerce Minority Business Development Agency (MBDA) 🔎 Want to browse the web privately? Learn more about the SBIR grant, and how to apply here. Learn more about the STTR grant, and how to apply here. Learn more about WOSB, and how to apply here. 🌎 Or appear as if you're in another country?

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How An Acquisition Is Helping Wittlebee Break Into The Clothing Industry

socalTECH

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. As a quick refresher for those who haven't used Wittlebee yet, can you briefly talk about what you offer?

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. The acquisition of Appetize extends SpotOn’s reach to the enterprise space in a major way.

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Celebrating the Life and Work of Tony Hsieh

Tech.Co

Under Hsieh’s leadership, Zappos revolutionized the apparel industry, and e-commerce in general, by being one of the first to prioritize customer satisfaction and service. To build trust in e-commerce with the greater public, his company came up with innovative ideas and fostered new customer behaviors.

Commerce 206
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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Startup 106