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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.

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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. As an investor, I would like to see one month of sales, and see how that compares to your projections. Free and freemium products need a solid base.

Startup 121
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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Status of the solution.

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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. We successfully accelerated our product innovation schedule to deliver, in record time, solutions to meet these challenges. What was the biggest lesson you learned this year?

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. I’m a big believer in product stability & performance before adding too many features. Customer Acquisition. That’s not acceptable.

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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Status of the solution.