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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Later they became big business in Financial services lead-gen. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - He wanted to see all the data himself.

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications. And I saw a lot of this first hand in Salesforce’s acquisition of my company, Koral, which was a content management company.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders, no surprise?—?that’s founders, marketers, investors?—?and

Product 424
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CapLinked Looks To Challenge Data Room Services With Update

socalTECH

CapLinked , the Los Angeles-based developer of enterprise software for managing M&A transactions, venture deals, and other business deals, is aiming squarely at legacy, virtual data room services with its latest updates.

Services 218
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Centerfield Launches New Product For Customer Acquisition

socalTECH

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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ReachLocal Trumpets Marketing Automation Customer List

socalTECH

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. reachlocal marketing automation customers leads software' READ MORE>>. The product had been launched in September of 2013.

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Connectifier Swizzles Service After LinkedIn Acquisition

socalTECH

Costa Mesa-based Connectifier , the recruiting tools developer led by John Jersin, said Monday that it will be making some significant changes to its tool, after its acquisition by LinkedIn in February. READ MORE>>.