Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing

socalTECH

MAY 3, 2021

Carlsbad-based satellite communications and equipment provider Viasat said Friday that it has completed its acquisition of Rignet, a provider of high speed communications services to the oil and gas and other similar industries. The deal was worth approximately $222M in stock. Rignet will continue to be based in Houston, Texas.

Acquisition

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing

socalTECH

JANUARY 19, 2022

Long Beach-based Rocket Lab said Tuesday afternoon that it has completed its acquisition of SolAero Holdings. Rocket Lab says SolAero's space solar cells are used in civil space exploration, science, defense and intelligence, and commercial markets. The deal was worth $80M in cash.

Acquisition

Both Sides of the Table

JULY 1, 2015

when a technology startup, its investors or the market believe in robust growth rates writ large. “the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. __. faux·men·tum.

Startup

Both Sides of the Table

JANUARY 19, 2015

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. YouTube is a distribution and marketing channel like any other. For me this was a simple market analysis. I think most arguments miss the mark.

SEM

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce

TechCrunch LA

MAY 12, 2020

And n ow, even with the economy continuing to collapse, the company is on the prowl for new acquisitions and expects to spend tens of millions of dollars on new deals. The PlayerFM deal stands out as an example of what the company looks for in an acquisition target, said Ritter. ”

Acquisition

Tech.Co

FEBRUARY 19, 2021

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. To put it simply, Amazon is getting instant access to a market it used to operate in. Amazon's acquisition of Selz doesn't represent a dramatic change to its business model.

News

socalTECH

JUNE 28, 2021

Santa Barbara-based supply chain software developer QAD has entered into a $2 billion acquisition deal with private equity investor Thoma Bravo, the company said on Monday. The take-private deal will result in QAD no longer trading on public markets. According to QAD, its shareholders will receive $87.50

Equity

socalTECH

MARCH 31, 2021

San Diego-based Ascent Funding, a provider of student loans, says it is targeting the coding bootcamp market, with a new set of loans for those programs. As part of the move into the market, the company says it has acquired the Skills Fund, a firm which has provided over $200M in tuition funding for bootcamps for over 16,000 students.

Acquisition

socalTECH

JULY 22, 2021

Los Angeles-based Faraday Future is now a publicly traded company, after a successful acquisition by a special purpose acquisition company (SPAC) called Property Solutions Acquisiton Corp., the company said on Wednesday afternoon. Faraday Future will begin trading today under the ticker symbols FFIE and FFIE.WS.

Marketing

Both Sides of the Table

MAY 4, 2015

Thus Amazon’s market cap is $200 billion. In the United States alone the self storage market is worth $24 billion in annual revenue and is totally fragmented with the largest player having around 10% of the total market. Many, many markets use storage and in totally different use-cases than you’d imagine.

Ideas

socalTECH

JULY 28, 2021

Santa Monica-based Inspire Energy Capital, a provider of renewable energy to the residential market, has been acquired by oil and gas giant Shell, the companies said Tuesday afternoon. Financial details of the acquisition were not announced. Inspire offers up renewable energy subscriptions to customers.

Capital

TechEmpower

JULY 31, 2023

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

Metrics

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review

socalTECH

DECEMBER 13, 2021

Los Angeles-based fintech startup Dave says it expects an acquisition by special purpose acquisition company (SPAC), VPC Impact Acquisition Holdings III to occur in January, after approval of a special proxy by VPCC.

Marketing

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”

Venture Capital

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. I wanted them to have a market lead before others could try and build what Ethan was working on. Nice sweep!

CTO Coach

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

Tool

TechCrunch LA

OCTOBER 5, 2020

When people talk today about buying food, alongside traditional grocery stores and other physical food markets, they increasingly talk about grocery delivery companies, restaurant delivery platforms, meal kit services and more that make or provide food to people by way of apps. ” I don’t doubt that he means it.

Technical Review

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer

socalTECH

AUGUST 3, 2020

Goleta-based gallium nitride (GaN) power semiconductor developer Transphorm announced this morning that it has launched into the public markets, via the Over-The-Counter (OTC) market. The move is somewhat unusual for a technology startup here, where the OTC market is mostly eyed with suspicion.

Marketing

socalTECH

APRIL 17, 2019

Financial details of the four acquisition, which all closed in the first quarter of 2019, were not announced. j2 Global said the acquisition will help it grow its global customer base, provide it with access to new markets, and will expand its product lineup.

Company

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club

TechCrunch LA

JUNE 10, 2021

Overall, Klarna is live in 20 markets, has more than 90 million global active users and more than 2 million transactions a day conducted on its platform. Klarna has entered six new markets this year alone, including France and New Zealand, where it just launched this week. in markets such as New York and Los Angeles.

Los Angeles

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing

socalTECH

JUNE 7, 2021

Los Angeles-based banking app developer Dave said this morning that it is going public, via a merger with VPC Impact Acquisition Holdings III, Inc., a special purpose acquisition company (SPAC) sponsred by Victory Park Capital.

Marketing

socalTECH

NOVEMBER 13, 2019

Irvine-based NextGen Healthcare , a provider of software for the medical, behavioral and dental provider market, has acquired Medfusion , a developer of "patient experience" software, in a deal worth $43M in cash, the company announced this morning. NextGen Healthcare said it expects the acquisition to close in early December 2019.

Acquisition

Startup Professionals Musings

APRIL 29, 2022

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. Start today with new customer acquisition efforts.

Marketing

Both Sides of the Table

MARCH 11, 2014

We know the perceptions you have of our market from our past. We have a large number of highly talented engineers and entrepreneurs now developing companies in our local market. AOL committed to keeping the team in LA after the acquisition and in building a deeper technology team in town. It is not your mom’s old LA.

Startup

socalTECH

JULY 23, 2021

Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. Zevia sells zero calorie soda to the consumer market, and uses stevia instead of sugar as a sweetener. The company priced at $14.00

Marketing

Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her. Marketing of course often feels the opposite. More developers?

Entrepreneur

Both Sides of the Table

OCTOBER 29, 2014

We also built two very high-quality mobile apps that we were experimenting with in terms of building better customer acquisition toools. I couldn’t be more enthusiastic about the outcome of the combined company and its products in the market. Startup Lessons Tech Market Analysis Upfront Ventures'

Startup

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

Startup

socalTECH

SEPTEMBER 1, 2021

According to indie, the acquisition will help it in the rapidly growing LiDAR market. The company produces low noise lasers, Bragg gratings and integrated photonic elements which are used for automotive light detection and ranging (LiDAR). Those products are now being heavily used in autonomous vehicle systems.

Acquisition

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital