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Viasat Completes Rignet Acquisition

socalTECH

Carlsbad-based satellite communications and equipment provider Viasat said Friday that it has completed its acquisition of Rignet, a provider of high speed communications services to the oil and gas and other similar industries. The deal was worth approximately $222M in stock. Rignet will continue to be based in Houston, Texas.

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Amazon.com's Acquisition Of Whole Foods Poses Challenge For Thrive Market

socalTECH

Los Angeles-based organic, membership-based food service Thrive Market has a big, new competitor in town-- Amazon.com --which just announced a gigantic, $13.7 billion acquisition of Whole Foods on Friday.

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Centerfield Launches New Product For Customer Acquisition

socalTECH

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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“LALA” – A short lesson in marketing

Berkonomics

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing 156
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Boingo Wireless Target Of Acquisition Effort

socalTECH

Los Angeles-based Boingo Wireless , which provides distributed antenna system (DAS), small cells and Wi-Fi services--including running its own network of Wi-Fi hotspots and small cell networks--says that it has received "multiple inquiries regarding a potential strategic transaction". READ MORE>>.

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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing 156
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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Selz, run by a team of around 50 in Sydney, Australia, bills itself as a one-stop-shop for small businesses to start selling products and services online. Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Service Sales.

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