Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Product Platform Advertising Acquisition 424

socalTECH

JUNE 15, 2021

Los Angeles-based TrillerNet, the parent company of social media app Triller, is now looking at hitting the public markets via a direct listing, according to Reuters.

Marketing 113

Marketing Social Media Los Angeles Media 113

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 62

Social Media Media Metrics SEO 62

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. LA-based Science Inc.,

Social Media 82

Social Media Media Marketing Startup 82

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding.

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Marketing Funding Santa Monica Social Media 133

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Science said that Monahan will head up social customer acquisition for its portfolio firms.

Marketing 178

Marketing Incubator Social Media Google 178

socalTECH

JULY 29, 2010

For today's Insights and Opinions piece, we have an article from Michael Terpin of SocialRadius , who asks: Where are all the social media IPOs? Read the rest of Where are the Social Media IPOs? Tags: michael terpin social media merger acquisition advice startup insights. READ MORE>>.

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Social Media Media San Diego Google 159

SoCal Tech Calendar

MARCH 24, 2010

Tuesday, March 30, 2010 -- CommNexus Presents: Getting Smart About Social Media Learn How to utilize Social Media for Talent Acquisition. Make 2010 THE year to get to know and effectively utilize social media marketing to attract, recruit, and hire employees. See [link] (more).

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Social Media Media Acquisition Marketing 100

socalTECH

OCTOBER 18, 2021

LiveOne says that Gramophone Media owns a number of boutique agencies, which specializes in representing aspiring artists and offering services in PR, strategic marketing, brand positioning, graphic design, and social media management. LiveOne says the acquisition is the sixth for the company.

Media 113

Media Social Media Acquisition Demand 113

socalTECH

JULY 26, 2016

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. Financial terms of the acquisition were not disclosed. READ MORE>>.

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El Segundo Marketing SEO Social Media 100

SoCal CTO

NOVEMBER 17, 2009

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. I’m more familiar with content marketing in B2B Marketing.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. It’s the biggest podcast industry acquisition ever, and Spotify isn’t done. Spotify Acquires Gimlet Media and Anchor.

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Acquisition Media News Platform 124

socalTECH

JUNE 25, 2014

Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns. moviepilot angeles merger acquisition webedia' Moviepilot set up shop in LA in 2012 , due to the entertainment industry''s base here. READ MORE>>.

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Social Media Marketing .Net Entertainment 164

socalTECH

MAY 28, 2021

Los Angeles-based livestreaming and podcasting company LiveXLive Media announced this morning that it has acquired Gramaphone Media, an artist and brand development company which was founded and is led by Eshy Gazit. Financial details of the acquisition were not announced.

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Media Social Media Acquisition Los Angeles 113

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Media Marketing Social Media Resource 59

socalTECH

MAY 1, 2014

Los Angeles-based venture investor Upfront Ventures has scored a win at social media analytics and measurement startup Awe.sm San Francisco-based Unified , a provider of cloud marketing technology, said it has acquired Awe.sm, and will integrate Awe.sm''s social media measurement tools into its products.

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Social Media Media Acquisition Los Angeles 178

socalTECH

FEBRUARY 13, 2017

Financial terms of the acquisition were not disclosed. ProSites says it offers up custom website design, search engine marketing, social media management, and pay-per-click services to over 14,000 dental, medical, and professional practices; the firm is led by Dr.

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Social Media Acquisition Design Media 138

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

socalTECH

AUGUST 30, 2012

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. and co-founder Sean Percival is a MySpace vet and a familiar face in Southern California's social media circles.

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Acquisition Help Social Media Startup 167

socalTECH

AUGUST 15, 2017

Los Angeles-based market research provider MarketCast said on Monday that it has acquired Fizziology , a software developer focused on social insights and analytics for the media and entertainment industry. Financial terms of the acquisition were not announced.

Social Media 113

Social Media Research Entertainment Equity 113

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Prioritize mergers and acquisitions early. Focus on a solution that is scalable world-wide.

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Outsource Development Social Media Software Review Customer 154

socalTECH

SEPTEMBER 18, 2014

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

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Networking SEO Organic Search Social Media 124

socalTECH

MARCH 18, 2014

near real-time automated intelligence gathering systems that scour public and private data sources like websites, blogs, social media and email to unearth information businesses can use for competitive advantage. Bitvore, led by Jeff Curie, said that it has developed a. READ MORE>>.

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Software IBM IBM Social Media 227

socalTECH

DECEMBER 16, 2010

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. The firm said the product is a result of its acquisition of SMB:Live back in February. Pricing on the new offering was not disclosed. READ MORE>>.

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ReachLocal Woodland Hills Social Media Media 222

socalTECH

JULY 11, 2012

What does the landscape of social media marketing look like, in the wake of Salesforce.com's acquisition of Buddy Media? In the past month alone, some of the worlds largest enterprise technology companies have acquired social media marketing start-ups accumulating a total spending of close to $2.2

Social Media 140

Social Media Startup Media Acquisition 140

socalTECH

NOVEMBER 5, 2015

Los Angeles-based MarketShare Partners , the marketing analytics technology developer led by Wes Nichols and Jon Vein, has been acquired by Neustar , in a deal worth $450M. Neustar said the acquisition will help it enable CMOs to plan, optimize, and allocate their online and offline marketing budgets. READ MORE>>.

Social Media 100

Social Media Acquisition Los Angeles Marketing 100

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

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Startup Pricing Cloud Computing Customer 106

socalTECH

JULY 1, 2010

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. Financial terms of the acquisition were not disclosed. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services.

El Segundo 167

El Segundo Search Engine Optimization Design Paid Search 167

TechCrunch LA

OCTOBER 16, 2019

Now, Thrive Global is adding a tech tool to its arsenal of cognitive behavioral therapies with the acquisition of the Los Angeles-based startup, Boundless Mind. Terms of the deal were not disclosed, but the stock and cash acquisition will see all nine members of the current Boundless team join Thrive Global.

Artificial Inteligence 226

Artificial Inteligence Seed Funding Startup Screening 226

Startup Professionals Musings

JANUARY 16, 2011

The timing of an IPO is driven heavily by the state of the economy in general and the stock market in particular, in concert with your profitability. The market is moving back up, but slowly. Do you need the IPO for your acquisitions strategy? Is your spotlight bright enough to start a new wave?

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Social Media Media Draper Startup 89

socalTECH

AUGUST 3, 2018

San Diego-based LeaseLabs , which provides oline marketing services to the multifamily housing and apartment industry, has been acquired for $103M by real estate software developer RealPage. According to RealPage, it will $103M in cash and stock, plus up to $14M in earnout upon achieving certain financial objective. READ MORE>>.

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Social Media San Diego Software Development Design 100

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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CTO Coach Southern California CTO Hire Software 150

socalTECH

APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

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Social Media Advertising Los Angeles Platform 100